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New USDA Study Finds More Fiber, Less Sugar & Sodium in Breakfast Cereals

-- A bowl of #cereal is better than ever: new USDA research shows more #fiber, less sugar & sodium. http://ow.ly/lABzb

-- Start your morning right: USDA research finds more fiber, less sugar & sodium in #cereals. http://ow.ly/lABzb

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BATTLE CREEK, Mich., June 4, 2013 /PRNewswire/ -- New research from the U.S. Department of Agriculture (USDA), published in the June issue of Procedia Food Science, shows the positive changes food companies have made to enhance the nutrition profile of ready-to-eat cereals (http://ow.ly/lGMke).  According to the study, fiber in breakfast cereals from major manufacturers increased 32 percent, while sugar and sodium decreased 10 percent and 14 percent, respectively, between 2005 and 2011.

"According to the U.S. Dietary Guidelines Advisory Committee, less than one in ten Americans get the recommended amount of fiber in their diets.  A 32 percent increase in fiber is a great improvement to help people get the fiber they need," said Kevin Miller, PhD, a senior nutrition scientist at Kellogg Company and a contributing author to the USDA study. "The reductions in sodium and sugar also reflect the commitment of food companies to improve the nutrient profile of cereals.  However, it is important to remember that ready-to-eat cereal is a small contributor of sugar and sodium in the diet.  The Dietary Guidelines for Americans notes that cereals provide less than 4% of total sugar and only 2% of sodium in the diet."

Kellogg is committed to enhancing the nutritional value of ready-to-eat cereal.  This is why Kellogg offers more ready-to-eat cereals that are a good source of fiber and include at least 8 grams of whole grains than any other U.S. food company.  Kellogg has also reduced the amount of sodium and sugar in ready-to-eat cereals in the US since 2007.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

Contact:
Kellogg Company Media Hotline
269-961-3799
media.hotline@kellogg.com 

SOURCE Kellogg Company



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