2014

New Victorious Password Journal Marks 19th Sakar Product from Nickelodeon Hit Series

LAS VEGAS, Jan. 10, 2012 /PRNewswire/ -- A voice-activated password journal recently became the 19th product in Sakar International's collection of branded consumer electronics and accessories for Victorious, the hit Nickelodeon live-action comedy starring Victoria Justice as a student at a performing arts high school. The full line – created in collaboration with Nickelodeon Consumer Products – ranges from a $14.99 walkie talkie set to a $99.99 high-end karaoke system reflecting the show's strong music-related storyline.

Other music-oriented Victorious merchandise released by Sakar since the collection began shipping in October includes branded MP3 and CD players, a CD boombox, plush headphones, earbuds, microphone stand and a portable karaoke system. The line also spans a digital camera and pocket digital video recorder; room accessories including a corded phone, SMS text messengers, light-up message board and clock radio; and computer accessories including a wireless optical mouse, USB flash drive and netbook sleeve.

Next on the roadmap is an iPad karaoke system that includes speakers and a mic with an iPad docking station, which will allow consumers to download an app called Karaoke Anywhere enabling lyrics to be displayed on the iPad instead of a separate karaoke machine. Expected release date is Q2. All products are currently available at Toys 'R Us.

Since its launch in April 2010, Victorious has been the number-one program in its timeslot on all TV with tweens 9-14 and teens 12-17, reaching 15.1 million tweens and 11.4 million teens each quarter. The show has earned multiple awards and industry accolades, including a 2011 Emmy Award nomination for Outstanding Children's Program.

Victorious follows teenager Tori Vega (Victoria Justice) who attends the prestigious performing arts high school, Hollywood Arts.  From her first day at the school, however, Tori feels out of place among the amazingly talented students, especially mean diva Jade (Elizabeth Gillies, Broadway's 13).  But with the help of her older sister Trina (Daniella Monet, A Fairly Odd Movie, Nancy Drew) and new friends including the musically-gifted André (Leon Thomas III, August Rush, Broadway's The Lion King, iCarly), brooding bad boy Beck (Avan Jogia, Spectacular!), eccentric Cat (Ariana Grande, Broadway's 13) and lovable but psychologically scrambled ventriloquist Robbie (Matthew Bennett) – Tori realizes that she was born to perform and that entertaining people not only makes her happy but may change her life.  The series features original music performed by Victoria Justice and the ensemble cast.

Victorious is the seventh Nickelodeon property for which Sakar has produced licensed products, following iCarly, Ni Hao Kai-lan, SpongeBob SquarePants, Dora the Explorer, and Go, Diego, Go!.

The Victorious collection will be on display with other new Sakar licensed merchandise at Central Hall Booth 10144 at the 2012 CES International conference that opens today in Las Vegas.

About Sakar International
Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in youth electronics and rechargeable batteries, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit www.sakar.com

About Nickelodeon
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

SOURCE Sakar International



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