New API for Data on "Views" of Each Customer Video

SAN FRANCISCO, Feb. 9, 2012 /PRNewswire/ --, the world's largest video encoding service and provider of the universal video URL platform, announced a set of valuable new analytics features for Pro customers.  The analytics feature set provides video statistics, for a specific date range, across mobile device and browser platforms per URL, per a group of URLs, or for an entire account.


"Video analytics has been the most highly-anticipated feature request since we launched Pro this past summer," said Jeff Malkin, president of "The new analytics package gives our customers powerful information about the viewing of their videos, providing specific insight into their customer base, which helps them make better decisions on content development."

The universal video platform solves the complexities of delivering video to HTML5 browsers and mobile devices. The new analytics package provides an analysis of viewership data across 6,000 mobile devices and browsers.  The aggregate analytics on views has revealed interesting industry trends, such as a dramatic gain in mobile video viewing from Android OS-based devices versus Apple iOS devices, announced by last month.  The API call "GetStatistics" is used to access data on a customer's single URL, a group of URLs, or all URLs, for any date interval. The API allows customers to customize the real-time data and easily integrate it into existing systems and media workflow.    

About, the world's largest video encoding service and provider of, the universal video URL platform, powers over 3,000 companies, including leading brands across media and entertainment, eLearning, retail, telecommunications, lifestyle, and advertising.  Blending a flexible SaaS model, using cloud-computing platforms, enables publishers and developers to instantly scale, while eliminating expensive video infrastructure investments. supports all popular web and mobile formats, utilizing its proprietary Encoding Intelligence™ to accelerate processing, reduce errors and optimize video for any device. Gartner recognized as a "Cool Vendor 2011."  For ongoing Company updates, please see or follow @encodingdotcom on Twitter.



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