New Website Helps Wholesalers Build and Maintain Relationships with Advisors

NEW YORK, Sept. 30, 2014 /PRNewswire/ -- Emerging markets investment company Mirae Asset got more than they asked for when they put out an RFP for a website refresh project last fall.  Selected for the project was the US office of the German digital agency, mediaman, whose portfolio includes work for clients such as Mercedes, Bosch, Pioneer Investments, Deutsche Bank and their subsidiary, DWS. "Many of our clients contact us initially asking for design improvements to their website. We naturally go further than that because we believe that digital is an integral part of the marketing mix," says Annemarie Crivelli, Managing Director of mediaman LLC.  

It was clear that the website needed to do more than just be an online brochure. It needed to support wholesalers in their daily work with financial advisors and drive sales. Throughout the project, every piece of content and functionality was measured against this premise: the simplified product pages, the visually driven insights section called "Great Consumer®" and the login-section for financial advisors, which will be expanded in the near future.

"We were aware of mediaman's work and thought it was worth inviting them to pitch our website redesign.  Their proposal convinced us that our website could, and should, do so much more and the project grew into a much larger initiative.  We are extremely pleased with the end result, largely due to mediaman's mutual fund industry knowledge combined with their vast digital expertise and creativity.  Our website is now a valuable tool in the sales process and an important branding platform for our business in the US," said Peter Graham, CEO of Mirae Asset USA.

The new website (http://investments.miraeasset.us) targets financial advisors with the aim of establishing Mirae Asset as the expert in Emerging Market investments. Mirae Asset wholesalers will profit from new lead generation tools and conversation starters in their sales process with financial advisors.

"We focused our work on designing functionality to support the Mirae Asset wholesalers," says Crivelli. "By listening carefully to the challenges they face in selling a new fund in a very competitive environment, we were able to build in features to help them initiate, cultivate and maintain relationships with advisors."

SOURCE mediaman