BOULDER, Colo., June 3, 2015 /PRNewswire/ -- Widgix, parent company of online survey software provider SurveyGizmo, announces a new member of the Gizmo family: MarketerGizmo.
The website hopes to help average marketers looking for real solutions by providing high quality guides, tools, tactics, and tips.
MarketerGizmo was the brainchild of Widgix CEO Christian Vanek, who wanted a way to bring great ideas about modern marketing to an audience outside of SurveyGizmo.
"Marketers have a really tough job," Vanek said. "Our own team tackles challenges everyday, and we wanted to create a space where we could share our lessons with other marketing professionals, whether they are a SurveyGizmo customer or not."
A particular focus for MarketerGizmo has been the emerging field of agile marketing.
The Widgix marketing team began using the agile Scrum methodology within their own team early this year. It soon became clear that efficiency and productivity were skyrocketing alongside more tangible data-driven benefits.
"It's been an exciting, tumultuous ride," said Andrea Fryrear, a Certified Scrum Master who covers agile methodologies for MarketerGizmo. "But the bottom line is that agile marketing is the best way forward in a highly disruptive digital environment. We want to help other marketers start on this path too."
Agile marketing and the other topics that the MarketerGizmo team covers seem to be resonating with their audience of marketers. According to Fryrear, their user base has grown 238% in the past month.
The site has so far published almost 100 articles on a wide variety of marketing topics, including online advertising, email and content marketing, strategies, and skills.
As Widgix prepares to further expand its offerings this year, Vanek hopes the success of MarketerGizmo establishes a sense of trust in the Gizmo name.
"One of our main goals is to help marketers do their jobs better and faster. Offering a wider variety of resources -- in the form of both new information and new software -- keeps us moving toward that goal."
About Widgix, LLC:
Widgix was founded in 2006 by Christian Vanek and Bill Flagg. Its primary product, SurveyGizmo, helps customers create over 11,500 surveys that receive over 7.75 million responses every week. Widgix has offices in Boulder, Colorado and London, United Kingdom.
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CONTACT: Andrea Fryrear, +1-720-496-2990, ext723, [email protected]
SOURCE Widgix, LLC
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