HARRISBURG, Pa., Feb. 9, 2016 /PRNewswire/ -- In response to consumers' desire to make more informed choices about whether to eat foods which are made with genetically modified organisms (GMOs), New World Pasta Company, a wholly owned subsidiary of Ebro Foods, today announced that its brands: American Beauty®, San Giorgio®, Ronzoni®, Creamette®, Prince® and Skinner® have earned NonGMO Project Verification on their most popular pasta products. This verification is yet another way New World Pasta is demonstrating its commitment to providing consumers with product information and responding to new, consumer-driven food trends. The Non-GMO Project is the only entity in North America that offers third-party verification and labeling for products made according to rigorous best practices for GMO avoidance.
"Today's consumer is demanding transparency in food labels. Simply put, consumers want to know not just what's in their food but also where it comes from," said Paul Galvani, Senior Vice President of Marketing for New World Pasta. "We are proud to be leading the way in the pasta category by earning Non-GMO Project Verification."
Over 200 pasta products from Ronzoni®, Creamette®, San Giorgio®, American Beauty®, Prince® and Skinner® will carry the new verification seal. New World Pasta products bearing the Non-GMO Project Verified logo began appearing on shelves in 2016. The Non-GMO Project seal is the most trusted sign that a product is produced through best practices for GMO avoidance.
New World Pasta is thrilled to offer consumers the opportunity to make a more informed choice about their pasta purchases. For more information on the Non-GMO Project, please visit www.nongmoproject.org.
The pasta brands from which New World Pasta formed are built upon a firm commitment to quality and value. The brands began as family-run companies, some more than a century old, and the principles that helped garner their intense customer loyalty are the same principles that guide New World Pasta today. To learn more about the New World Pasta Company, visit www.newworldpasta.com.
ABOUT NEW WORLD PASTA
New World Pasta is a leading branded dry pasta manufacturer in the United States with well-known brands such as Ronzoni®, Creamette®, Skinner®, San Giorgio®, Prince®, American Beauty®, No Yolks®, Wacky Mac® and Light & Fluffy®. Based in Harrisburg, Pennsylvania, New World Pasta is a wholly-owned subsidiary of Ebro Foods, S.A., a leading Spanish food company.
Ebro Foods' other subsidiary in North America, Riviana Foods, is the largest processor, marketer and distributor of branded and private label rice products in the United States. Headquartered in Houston, Texas, Riviana has such well-known brands as Minute®, Success®, Mahatma®, Carolina®, River®, Water Maid®, Gourmet House®, Blue Ribbon®, Wonder®, Comet®, and Adolphus®.
ABOUT THE NON-GMO PROJECT
The Non-GMO Project, a non-profit 501(c)3 organization, offers North America's only third party verification and labeling for non-GMO (genetically modified organism) food and products. There are currently more than 33,000 Non-GMO Project Verified products from nearly 2,000 brands, representing well over $12 Billion in annual sales. Non-GMO Project Verified is currently one of the fastest growing labels in the natural food sector, and increasingly is an attribute sought by conventional brands as well.
SOURCE New World Pasta Company