NEW YORK, Jan. 13, 2012 /PRNewswire/ -- The New York International Auto Show is pleased to announce the launch of the 2012 poster artwork which helps set the tone for New York City's iconic 112-year-old automobile event that runs from April 6 - 15 at the Jacob K. Javits Convention Center in Manhattan.
"Nothing exemplifies individual freedom better than the automobile and nothing represents New York City better than the Statue of Liberty. By combining them in a fun and imaginative way we think we have captured these two great symbols of our liberty and freedom and created an image that will resonate with show visitors in a positive way," said Show chairman John LaSorsa.
"The New York Auto Show is an awe-inspiring combination of new ideas, technological innovation, future-looking concept cars and nearly 1,000 of the latest new vehicles. Over one million visitors are expected to visit the show this year to see what is truly possible from the automotive industry," he continued.
The eye-catching graphic serves many purposes for the event including the basis of an extensive outdoor advertising campaign on major metro area billboards, the New York City Subway, Long Island Rail Road, NY Waterway, and Metro-North Railroad. It's also the focal point of a comprehensive magazine, newspaper and web advertising campaign.
Important 2012 Show Dates:
Press Preview, April 4 & April 5 (credentials required)
Public Sneak Preview, April 6
Public Show Dates, April 6 – 15
Download the NYIAS App at iTunes.com
SOURCE New York International Auto Show