New York Brand® Hand-tied Garlic Knots Wins 2012 Product of the Year Award
COLUMBUS, Ohio, Feb. 29, 2012 /PRNewswire/ -- New York Brand®, the number one brand of Frozen Garlic Bread, is pleased to announce that its New York Brand® Hand-Tied Garlic Knots have been named the 2012 Product of the Year in the specialty foods category by Product of the Year USA.
New York Brand Hand-Tied Garlic Knots bring together the experience and flavor of casual Italian dining with the convenience of cooking at home. The par-baked rolls, loaded with savory garlic flavor and made with only the finest ingredients, contain zero grams of trans fat. Whether planning a date night for two, preparing a feast for the whole family, or simply looking for a quick snack, New York Brand Garlic Knots are ready-to-eat in 4-5 minutes and help bring wholesome taste to dining in.
"We've received rave reviews from consumers who have enjoyed the new Hand-Tied Garlic Knots and this award solidifies that this flavorful addition to any meal is truly a winner at the dinner table," said Schrade Radtke, senior marketing manager for the New York Brand. "We are honored to be recognized by Product of the Year USA and proud to offer consumers another delicious option to our already popular New York Brand product line."
Hosted in 28 countries, Product of the Year USA is the world's largest consumer-voted product award that recognizes innovation in consumer packaged goods. In its fourth year being conducted in the United States, the Product of the Year honor surveyed more than 50,000 American shoppers asking them to judge products based on innovation, usage, satisfaction and purchase intent.
New York Brand Hand-Tied Garlic Knots are available at grocery stores and supercenters nationwide, at a suggested retail price of $2.79 for a six-count package.
For recipe ideas and tips for bringing the taste of casual Italian cuisine to your kitchen, please visit http://www.newyorkfrozen.com.
About T. Marzetti Company:
The T. Marzetti Company, the specialty food subsidiary of Lancaster Colony Corporation (Nasdaq: LANC), markets a wide variety of foods for both the retail and foodservice markets. Brands include Marzetti®, New York Brand® and Sister Schubert's®. More information about the company is available at http://www.marzetti.com.
About Product of the Year:
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 25 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 50,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.
Ashley Johnson, Edelman for Marzetti
SOURCE T. Marzetti Company