NEW YORK, April 25, 2013 /PRNewswire/ -- New York Institute of Technology, a leader in 21st Century global education, has awarded its advertising account to the New York agency DeVito/Verdi.
The multi-million-dollar advertising assignment for the private, non-profit institution of higher learning will focus on traditional and digital advertising designed to elevate the brand's awareness as it seeks to appeal to a growing number of prospective students.
NYIT provides career-oriented professional education to more than 14,000 students studying at its campuses in Manhattan and Old Westbury in New York, Canada, China and the Middle East.
DeVito/Verdi was awarded the advertising account following a review of 10 advertising agencies vying for the account. The agency will be tasked with bolstering awareness of the 58-year-old university, and enacting a digital strategy that optimizes the school's current and future offerings.
Long known for its creative advertising, especially for such local brands as Daffy's, New York Magazine, Duane Reade and Mount Sinai Medical Center, DeVito/Verdi has been named the "Best Agency" six times over the last 12 years by the ad industry's leading trade organization (AAAA), and has created some of the most memorable ad campaigns of the past 20 years.
New York Institute of Technology (NYIT) offers 90 degree programs, including undergraduate, graduate, and professional degrees, in more than 50 fields of study, including architecture and design; arts and sciences; education; engineering and computing sciences; health professions; management; and osteopathic medicine. A non-profit independent, private institution of higher education, NYIT has 14,000 students attending campuses on Long Island and Manhattan, online, and at its global campuses. NYIT sponsors 11 NCAA Division II programs and one Division I team.
Led by President Edward Guiliano, NYIT is guided by its mission to provide career-oriented professional education, offer access to opportunity to all qualified students, and support applications-oriented research that benefits the larger world. To date, more than 92,000 graduates have received degrees from NYIT. For more information, visit nyit.edu.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence. The agency has developed a strong digital expertise to broaden and complement its longstanding creative reputation.
DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, Legal Sea Foods, North Shore/Long Island Jewish Health System, The National Association of Broadcasters, Daffy's, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, For Eyes Optical and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.