STAMFORD, Conn., Jan. 19, 2016 /PRNewswire/ -- Now there's an entirely new, fresh and fruity way to feel Zestfully Clean™. New Zest Fruitboost™ Revitalizing Shower Gels and Smoothie Body Scrubs boost the power of every shower delivering luscious, invigorating fruit scents and amazing lather at unmatched value.
Zest Fruitboost™ Revitalizing Shower Gels have a 2x-concentrated formula that revitalizes with moisturizers and antioxidant-rich Vitamin C. With bright, innovative, easy to grab packaging – the first of its kind in the body wash category -- every Zest Fruitboost 10oz tube provides up to 40 showers*, making each quarter size-application go a long, long way for superior performance and value.
The perfect complement to these revitalizing shower gels are Zest Fruitboost Smoothie Body Scrubs which revitalize, smooth and soften skin with finely ground, natural apricot seeds that gently exfoliate, while natural avocado oils and other rich moisturizers help leave skin feeling soft and Zestfully Clean. Zest Fruitboost Shower Gels and Body Scrubs are free of parabens and phthalates.
Available in four luscious, fruit-bursting scents -- Citrus Splash, Very Berry, Peach Mango, and Pomegranate Acai -- Zest Fruitboost products stimulate the senses for a skin-nourishing clean and fresh feeling that lasts all day. Every bright, bold, eye-catching Zest Fruitboost product delivers outstanding performance and value, with a retail price between $3.00 to $5.00 Zest Fruitboost provides a huge boost for wallets everywhere.
"The Zest Fruitboost product innovation is in a class all its own and a unique, unmatched value," said Nina Riley, VP of Marketing for High Ridge Brands, owner of the Zest brand. "The skin-nourishing benefits, bold fragrances, exceptional lather and stand-out packaging takes the Zest franchise and the skin cleansing category to a new level."
Zest Fruitboost Revitalizing Shower Gels and Smoothie Body Scrubs are available nationwide at most quality retailers. For more information on Zest and additional savings, please visit www.zest.com.
Zest was initially introduced in 1952 with the promise that "for the first time in your life feel really clean". It was the first nationally advertised deodorant bar that offered consumers the important and notable benefits of rich deodorant lather which rinsed away thoroughly. Through the 1980's and 1990's, the taglines "You're not fully clean unless you're Zestfully clean" and "Get Zestfully Clean" maintained high consumer recall. In addition to bar soaps, a body wash line was added to the Zest franchise for those consumers that prefer a liquid soap format. Today, the Zest product line includes bar soap, body wash for men, women and children of all ages.
About High Ridge Brands
Headquartered in Stamford, CT, High Ridge Brands owns the Zest® and Coast® brands in the U.S. and Canada, Thicker Fuller Hair®, LA Looks®, Zero Frizz®, Rave®, Salon Grafix® hair care products and White Rain® hair care and skin cleansing products globally, as well as the Alberto VO5® haircare brand in the U.S. and Puerto Rico. For more information, please visit www.highridgebrands.com.
* based on .25 oz. per shower (about the size of a quarter).
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