New Zumba® Launch Draws Inspiration From Its Diverse Community Of Instructor "Stars" To Create The New Zumba Wear® Universe Apparel & Accessories Collection
MIAMI, March 18, 2013 /PRNewswire/ -- Zumba® Fitness—the global, multimedia brand and creator of the acclaimed Zumba dance-fitness workout—recently announced the launch of its new "Universe" apparel collection for Spring/Summer 2013, featuring galactic prints, textures and bold signature colors synonymous with the brand. Motivated by the energy and passion of Zumba instructors from more than 185 countries across the globe, Zumba's design team selected a diverse mix of its own licensed instructors to model the new collection.
"The 'Universe' collection is a creative expression of the various styles of people of all ages, fitness levels and cultures from around the world who enjoy Zumba Fitness' lifestyle and programs," said Brian Ruskin , Zumba Fitness chief apparel officer. "This line is an embodiment of the liberation that people feel when they experience the Zumba lifestyle, and that's quite evident in the overwhelmingly positive response we received during its launch."
Indeed, upon its launch the "Universe" collection attracted the highest recorded number of online visits to zumba.com for any 24-hour period. The full collection of galactic prints, cropped silhouettes and asymmetrical cuts with bright, bold blasts of vibrant color is now available at zumba.com/shop.
About Zumba® Fitness, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold ® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core), and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
A quick note about the ZUMBA® trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines:
- Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA";
- Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc.
- Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.
Please DO NOT:
- Use Zumba as a verb--for example, do not write: "Once you Zumba, you'll be hooked."
- Use Zumba as a noun--for example, do not write: "They were doing Zumba" or "Zumba is great."
- Change the trademark--for example, do not write "Zumbamania" or "Zumbarina."
SOURCE Zumba Fitness
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