ATLANTA, Jan. 5, 2012 /PRNewswire/ -- Newell Rubbermaid (NYSE: NWL) today announced its latest innovation with the global launch of Paper Mate® InkJoy®, which delivers the advanced writing performance of a premium pen at an everyday price.
Consumers today expect a smooth writing experience even from a mass-market pen. In developed markets, consumers using pens alongside smartphones and tablets demand higher quality and performance. In emerging markets, consumers seek greater value for their money as the convenience of recognized writing brands gains traction. Paper Mate InkJoy addresses these consumer needs with a pen that features a new ultra-low viscosity ink and proprietary ink delivery system to provide an unparalleled, effortless writing experience.
"Paper Mate InkJoy will forever change consumers' expectations of what a pen can deliver," said Scott Crist, Paper Mate's Global Director of Marketing. "InkJoy writes and feels premium but is priced for mass audiences worldwide. Once you try InkJoy, you'll feel the joy."
Paper Mate is supporting the launch of InkJoy with its first-ever global marketing campaign, which launches today in the U.S., followed by key international markets including Australia, Brazil, Colombia, Mexico, New Zealand, Canada, France and Poland. Called "The World's Most Stolen Pen," the humorous campaign plays off the concept that Paper Mate InkJoy offers such a revolutionary writing experience, it is bound to be "borrowed" by friends and colleagues.
The Paper Mate InkJoy portfolio includes seven pen styles, ranging from the everyday 100 series to the more elite 700 series, with product features and pricing advancing as the design increases. The 100 and 300 series are available in 10 bright, modern colors. The 700 series is available in black, blue and red. The InkJoy portfolio is now available wherever office products are sold worldwide.
For more information on Paper Mate InkJoy and other Paper Mate Products, visit www.papermate.com.
About Newell Rubbermaid
Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2010 sales of approximately $5.7 billion and a strong portfolio of leading brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.
This press release and additional information about Newell Rubbermaid are available on the company's Web site, www.newellrubbermaid.com.
SOURCE Newell Rubbermaid