NewPage Expands Shift Campaign With New Promotion Showcases Sterling® Premium Versus Other Leading Premium Papers
MIAMISBURG, Ohio, June 26, 2014 /PRNewswire/ -- NewPage Corporation (NewPage) announced today the launch of a new Sterling® Premium comparison promotion as a part of its popular SHIFT campaign.
"With the launch of Sterling Premium, we asked our customers to "shift" how they have traditionally thought about premium coated paper," said Tanya Pipo, commercial product manager, premium sheets and C1S for NewPage. "Sterling Premium is an American-made, premium coated printing paper designed for agencies, brand marketers and printers who know quality and appreciate it when they see it. It sets a whole new standard for brightness, surface consistency and on-press reliability for the money."
"The new promotion showcases identical images printed on Sterling Premium alongside other known premium coated and uncoated brands in a head-to-head comparison," added Julie Davis, senior marketing communications manager for NewPage. "The comparison is a reminder of the direct impact the paper choice has on the final printed piece and the final budget. With Sterling Premium, the impact is powerful, and positive, on both. It's a gorgeous, smooth and brilliant premium paper without the premium price."
NewPage invites designers, brand managers and printers to take the test. Contact your local NewPage sales or merchant representative for an opportunity to see, touch and experience the head-to-head comparison first hand. Not sure who to contact? Please visit the Contact section of www.NewPageCorp.com.
Sterling Premium, and its digital counterparts Sterling® Premium Digital™ and Sterling® Premium Digital™ for HP Indigo, carries three chain-of-custody certifications and contains 10 percent post-consumer recycled fiber. All NewPage products are made in the United States.
NewPage is a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year ended December 31, 2013. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.
The company's portfolio of paper products includes coated, supercalendered and specialty papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners. To learn more, visit www.NewPageCorp.com.
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SOURCE NewPage Corporation