News America Marketing to Send Two Marines to Super Bowl XLV

NEW YORK, Feb. 1, 2011 /PRNewswire/ -- Sergeant Anica A. Coate and Staff Sergeant Brett R. Hayes, of the U.S. Marines Corps, will attend the Super Bowl and the weekend-long festivities leading up to the game at the invitation of  News America Marketing, the nation's premier publisher of coupons, consumer promotion and advertising services.  

Coate, originally from Plymouth, Mich. and Hayes, who hails from Marathon, N.Y., will be given transportation to and from the bases where they are currently stationed to Arlington, Texas.  There they will be greeted by their News America Marketing hosts and treated to four nights at the Gaylord Texan Hotel and Convention Center.  Both service members will receive tickets to the Super Bowl game as well as invitations to the NFL's Super Bowl Tailgate Party, the NFL's Saturday Night Party, and News America Marketing's own Super Bowl Kick Off Party, where they will be recognized on stage and thanked by their hosts for their service in the armed forces. Coate plans to bring her father and Hayes will be joined by fellow Marine, Justin Hansen.  

"Military service is a courageous and selfless gift that many of our employees, clients and relatives have chosen to give to our country and to their fellow countrymen. We at News America Marketing wanted to show our appreciation by giving a small token back to them. We are grateful to the Pentagon for working with us for the third year in a row to select the very best of an elite group to join us for a memorable weekend celebrating the uniquely American sport of Football," said Chris Mixson, President of News America Marketing. "We thank all who serve our country both here and abroad for everything that they do to protect our freedom."

Sergeant Coate earned her Navy and Marine Corps Achievement Medal with Combat Distinguishing Device as part of the inaugural Female Engagement Team in Helmand Province, Afghanistan. In 2010, she returned to the 9th Communication Battalion to serve as the Assist Substance Abuse Control Officer. Staff Sergeant Hayes serves as an Element Leader within a Marine Special Operations Team and has displayed courage in multiple operations in support of Operation Enduring Freedom.

Coate and Hayes were chosen out of more than 130,000 active duty enlisted Marines by the Sergeant Major of the Marine Corps, the top enlisted Marine.  The Marines were recommended by their commanding officers for their leadership, accomplishments and dedication to their units.

News America Marketing®, a division of News Corporation, is the premier single-source provider of consumer marketing services in the U.S. and Canada. The company's product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message millions of consumers each month via a network of 1,600+ newspapers* and over 55,000 supermarket, drug, office, mass merchandisers and dollar-store locations across the country, including Kroger, Safeway, Publix, CVS, Rite Aid, Walgreens, Staples, Family Dollar and Dollar General*.

*As of October 2010

News America Marketing’s diverse portfolio of consumer-marketing programs includes:

  • IN-STORE MEDIA
  • HOME-DELIVERED MEDIA
  • www.SmartSource.com
  • TRADE MARKETING
  • DATABASE MARKETING
  • MERCHANDISING SERVICES

News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of June 30, 2010 of approximately US$54 billion and total annual revenues of approximately US$32.8 billion. News Corporation is a diversified global media company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; integrated marketing services; newspapers and information services; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.

SOURCE News America Marketing



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