Newsjacking Not Just Reserved for Corporations: How Self-Published Authors Can Get in the Game The dos and don'ts of leveraging a real-time opportunity to promote your work.
NEW YORK, Aug. 22, 2013 /PR Newswire/-- Is your marketing strategy flexible enough to accommodate opportunity in real-time? Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party can place their own spin on breaking news or content in real-time, with the aim of garnering publicity or recognition for themselves, their product or brand. Many businesses have incorporated this tactic into their marketing mix, and in the latest article on PR Newswire's Small Business PR Toolkit Heather Wied, Resident Writer and Marketing Director for Kbuuk, breaks down best practices for self-publishing authors looking to do some newsjacking of their own. Ms. Wied also covers how failed newsjacking attempts can actually tarnish brand reputation.
To learn more about newsjacking to promote your work: http://bit.ly/19yaHhl
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