PR Newswire's PR Toolkit logo.  (PRNewsFoto/PR Newswire Association LLC)

Newsjacking Not Just Reserved for Corporations: How Self-Published Authors Can Get in the Game

The dos and don'ts of leveraging a real-time opportunity to promote your work.

Aug 22, 2013, 09:43 ET from PR Newswire Association LLC

NEW YORK, Aug. 22, 2013 /PR Newswire/-- Is your marketing strategy flexible enough to accommodate opportunity in real-time?  Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party can place their own spin on breaking news or content in real-time, with the aim of garnering publicity or recognition for themselves, their product or brand.  Many businesses have incorporated this tactic into their marketing mix, and in the latest article on PR Newswire's Small Business PR Toolkit Heather Wied, Resident Writer and Marketing Director for Kbuuk, breaks down best practices for self-publishing authors looking to do some newsjacking of their own. Ms. Wied also covers how failed newsjacking attempts can actually tarnish brand reputation.


To learn more about newsjacking to promote your work:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                                

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Pamela Bartlett
Vice President, Channels
PR Newswire

SOURCE PR Newswire Association LLC

Related Links