NEW YORK, Jan. 21, 2014 /PRNewswire/ -- As digital and social channels change the way we communicate and consume information, they are also changing the very definition of "news." These changes, plus the evolution of the newsroom and paid, earned and owned media, offer PR and communications professionals new opportunities to produce relevant, timely content that can increase credibility, earn media placements and generate ongoing awareness and visibility for their brand.
Using journalistic and content marketing strategies as a jumping off point, Sarah Skerik, PR Newswire's VP of Content Marketing and voice of the Beyond PR Blog, will discuss the changing relationship of media and PR in a free webinar, Newsworthiness: New Context & Opportunities for PR. The webinar will cover:
- The evolution of news
- How to foster and connect resources within your own organization to take advantage of new opportunities
- Ways to identify and capitalize on timely PR opportunities
For more details and to register: http://prn.to/NewsworthyWebinar
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Manager, Marketing Communications
SOURCE PR Newswire Association LLC