NEW YORK, Oct. 25, 2013 /PRNewswire/ -- Media is evolving, in large part due to the ways people are now able to access and consume information. PR strategies need to evolve to meet these changes, in order to serve rapidly morphing media and reach audiences directly, and to create measurable results. As organizations escalate their content marketing efforts it creates an opportunity for PR to surface content that audiences consider newsworthy. You've heard the expression, "every brand is a publisher:" PR can give a brand's owned media a boost - and earn valuable media exposure and social media attention - by mining the organization's content and experts and developing stories from company data, customers and staff.
Sarah Skerik, PR Newswire's Vice President of Content Marketing, will present at the PRSA 2013 International Conference in Philadelphia on Tuesday, October 29, in a session titled Newsworthiness: New Context & Opportunities for PR. Skerik will explore the evolution of the news industry and its impact on PR, creating an organization of newsmakers and publishers, and using existing news trends and topics to amplify company or campaign content.
For more about the PRSA 2013 International Conference, and to register: http://prn.to/prsa2013
Newsworthiness: New Context & Opportunities for PR
Tuesday, October 29, 8-9:15a.m. ET
PRSA 2013 International Conference
Philadelphia Marriott Downtown, Philadelphia Pennsylvania
4th Floor, Franklin 3
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Manager, Marketing Communications
SOURCE PR Newswire Association LLC