Nexage's New Android SDK and Android API Give Developers Tools to Serve Ads to Android Apps, and Better Monetize Mobile Advertising on the Android Platform

BOSTON, March 10 /PRNewswire/ -- Nexage (www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, today announced the immediate availability of the new Nexage Android SDK and an open API, providing flexibility for developers to create Android-based apps capable of serving mobile ads through AdMax, Nexage's mobile mediation platform.

Nexage's Android SDK is easy for developers to integrate, and supports all mobile ad formats, including local advertising for location-enabled applications, expandables, native video player, and more. Leveraging Nexage's AdMax Gateway, which sends ad requests to more than 35 mobile ad networks worldwide, the Android SDK delivers the most inventory fill at the highest effective CPM. Nexage also exposes an API to developers who want to implement custom ad treatments in apps on any platform. More details on these two approaches can be found at www.nexage.com/developers.

"Our new Android tool will help advertisers and publishers capitalize on the explosive growth of the Android platform," said Dev Gandhi, CEO of Nexage. "Furthermore, our AdMax ad-optimization service ensures that publishers generate the maximum revenue from their mobile properties  – on Android and other major mobile platforms including Blackberry and iPhone. Nexage is focused on providing publishers and app developers with the leading single source mobile yield optimization solution, bridging the disparate mobile platform silos."

At CTIA Wireless in Las Vegas, Nexage will host a tutorial and Q&A for developers on launching Android apps with the Nexage Android SDK or the open API, in booth 6529-A at 2:00 p.m. on Tuesday, March 23.

About NEXAGE, Inc.

Nexage is a leading developer of Mobile Advertising solutions that enables companies to maximize advertising revenue from their mobile properties. The company's leading product is the AdMax, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, AdMax powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at www.Nexage.com.

SOURCE Nexage

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