CPX Interactive first partner to use AdMax to go mobile

BOSTON, Feb. 9 /PRNewswire/ -- Nexage (www.nexage.com), a leading developer of Mobile Yield Optimization solutions, today announced the deployment of its next generation AdMax solution that enables Online Advertising Networks to source high quality ad targeting opportunities across both the Mobile Web and Apps. CPX Interactive, a global online ad network, is the first online network to partner with Nexage for this new platform, allowing their advertisers to reach mobile audiences within Mobile Web and Apps.

Nexage processes billions of mobile advertising ad requests on a monthly basis across significant swaths of the global mobile audiences.  Nexage is committed to enhancing effectiveness across the entire mobile advertising value chain – for advertising networks, publishers, and advertisers.  Connecting leading online ad networks into mobile is a step forward, enabling Nexage to realize its mission of enhancing value for all participants in mobile advertising value chain and bridging the mobile advertising economy.

"Mobile is coming out of its shell and is ready for primetime, to become a major platform for advertisers to reach their audience," said Dev Gandhi, CEO of Nexage.  "We are excited about the opportunity to partner with an innovative leader such as CPX to make mobile more accessible for digital media buyers. Given our unique position in the mobile advertising value chain, we are seeking to accelerate mobile media throughput in a significant way."

"At our core, CPX Interactive has always been about delivering true efficiency to all interactive advertising, as compared to simply on the web. We have always felt expanding our reach beyond a typical web browser and onto all other devices including mobile was simply our natural evolution. This partnership with Nexage allows us an excellent mechanism to seamlessly expand the reach we can offer the market, both advertisers and publishers," said Mike Seiman, CEO of CPX.

About NEXAGE, Inc.

Nexage is a leading developer of Mobile Advertising solutions that enables companies to maximize advertising revenue from their mobile properties. The company's leading product is the AdMax, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, AdMax powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at www.Nexage.com.

About CPX Interactive

As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of inventory while integrating customized suites of data points and providing total insight into both process and results.

CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month, and was named the 6th fastest growing privately held advertising/marketing company in the US by Inc. Magazine in 2008.

SOURCE Nexage

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