Nexage Upgrades Nexage Campaign With ADTECH Integration
Updated Platform Delivers Industry-leading Ad Server Functionality with Mobile-specific Targeting Capabilities
BOSTON, Jan. 19, 2011 /PRNewswire/ -- Nexage (www.nexage.com), a leading provider of mobile advertising solutions for publishers and application developers, today announced the integration with AOL Advertising's ADTECH IQ ad serving platform. The integration of Nexage Campaign and ADTECH's IQ will create one of the industry's most robust, full-featured mobile ad serving solutions.
Nexage Campaign supports publisher and developer direct sales efforts with a powerful yet flexible mobile ad serving solution. With the ADTECH IQ integration, Nexage Campaign now delivers more features and functionality, including forecasting and booking intelligence, multiple campaign optimization features, scheduling and campaign distribution customization, rich media and flash ad serving. Nexage Campaign and ADTECH's solutions also offer mobile-specific targeting criteria, including handset, operator, and platform targeting and detailed reports that can be customized with 100+ variables.
"We are laser-focused on building the digital media industry's best mobile supply-side platform (SSP). Partnering with ADTECH on the Nexage Campaign upgrade delivers yet another critical component of our growing SSP offering, which we'll continue to build on in the coming months. We're getting state-of-the-industry ad serving features, without compromise, allowing us to build on our solutions with further mobile innovations to our SSP offerings that drive real value for our clients," said Ernie Cormier, CEO & President of Nexage.
"AOL Advertising's ADTECH is one of the most advanced advertising platforms in the market today. Partnering with Nexage not only strengthens our mobile offering, it also allows us to be able to work with our partners on a more robust scale," said Dirk Freytag, CEO ADTECH. "We are looking forward to working with Nexage and to help drive incremental revenue for our clients and we believe this is one step of many in that direction."
Nexage Campaign is available integrated with Nexage Mediation, allowing clients to extend Nexage Mediation's monetization and cost-saving benefits with the industry's premier mobile ad serving solution.
More information on Nexage Campaign, integrated with ADTECH, can be found at http://www.nexage.com/our-solutions/nexage-campaign.
About NEXAGE, Inc.
Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs. The Nexage product suite includes Nexage Mediation, a full-scale mediation and optimization engine that gives publishers and developers access to 60+ ad sources, an SDK Suite, and Ad-Screening for Publishers; Nexage Campaign, a commercial quality, DIY ad-serving platform; and Nexage Rich Media Connect, the industry's first rich media solution that connects rich media ads to ad inventory at scale. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.
ADTECH AG is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mobile formats. ADTECH's integrated products are scalable, flexible and easy to implement, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.
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