NexStreaming to Provide Gionee With NexEditor SDK Video Editing Solution

A solution delivering a wide variety of premium video editing options

The company expects this B2B model to deliver positive results to the bottom line

Feb 22, 2016, 21:00 ET from NexStreaming

SEOUL, South Korea, Feb. 22, 2016 /PRNewswire/ -- Global multi-media software provider NexStreaming's representative director Il-Taek Lim announced that the company will provide Gionee Communication Equipment, China's large smart terminal device manufacturer, with its video editing solution 'NexEditor SDK', enabling Gionee to launch smart mobile phones that contain a diverse collection of premium video editing options.

NexStreaming over the last few years has invested a meaningful sum into the multimedia processing technologies that led to the creation of NexEditor SDK. NexEditor SDK then became the software that serves as the backbone for the professional video editing app KineMaster, an application that was developed in-house. KineMaster has been downloaded more than 7 million times in the Google Play store, demonstrating the app's leadership position in the field of professional video editing. To ensure sustainable profitability, the company rolled out a new business model in the B2B segment of the market and teamed up with smart mobile phone manufacturers worldwide.

The partnership with Gionee is the first of this kind in China for the company. Gionee, a brand under Gionee Communication Equipment Co. Ltd., was founded in September 2002. Gionee is a high tech manufacturer that focuses on the R&D, production and international sales of cellular mobile devices.

NexStreaming's representative director Il-Taek Lim said: "The effect of using the new multimedia solution NexEditor SDK, a solution that we developed in-house, to expand into the B2B market, has been remarkable, and the signing of the partnership agreement with Gionee will become an important milestone for the company as it expands into the Chinese market."

Gionee vice-president Xu Li added: "I am excited that NexEditor SDK will bring a new experience to Gionee's users both at home and abroad. In the future we expect to maintain this good relationship and for it to serve to consolidate our position in the global market."

As a professional video editing solution, It allows users to edit videos more precisely with features like trimming and also merging after deleting certain sections, speed control, templates, and text overlay as well as a thumbnail UI which can express detailed movement.The editor also offers users the ability to preview video edits in real time due to the optimized rendering technology that cannot be experienced on other devices.

The chief features of NexEditor SDK will be showcased at Mobile World Congress 2016 (MWC 2016) from February 22 to 25, 2016 at both Gionee's Booth (Hall 7 Stand 7C50 Hall 7 Stand 7C61) and at NexStreaming's Booth (Hall 8.1 -- App Planet Stand 8.1D59) at Gran Via Exhibition Centre in Barcelona, Spain.

About NexStreaming

NexStreaming is a widely acknowledged multiple-media software company with its own proprietary video-processing technologies. Products include: NexPlayer™, which already powers more than 350 million handsets, NexPlayer SDK™, providing HD live broadcasting video streaming services, NexEditor SDK™, the advanced and sophisticated video editor delivering optimum performance on every device for the fastest recording and editing, NexSoundSDK™, an audio solution that provides an optimal listening environment, KineMaster™, the first and only professional video editor available for Android devices, SingPlay™, a karaoke recording app that enables users to enjoy karaoke as well as create their own version of a song. NexStreaming is a publicly traded company listed on the Korean stock exchange KOSDAQ since December 2012. NexStreaming is a global mobile software company with headquarters in Seoul, Korea and branches in Spain, the US, Japan and China.

Media contact:
Bowin TENG,
+86-135-3404-0896,
bowin.teng@nexstreaming.com

SOURCE NexStreaming