Next #ChampionChat Online Discussion with Kevin Harvick is Wednesday Night
Social Media Sessions Enable Consumers to Connect with Leading NASCAR® Driver and Champion® Spokesperson
SOUTHFIELD, Mich., Feb. 13, 2012 /PRNewswire/ -- Racing fans and other consumers can chat online with NASCAR® Sprint Cup driver Kevin Harvick this Wednesday night at 7 p.m. ET through Federal-Mogul's (NASDAQ: FDML) #ChampionChat social media campaign on Twitter and TweetChat.com.
Harvick – driver of the No. 29 Budweiser Chevrolet and spokesperson for the Champion® brand of spark plugs, filters, wipers and performance chemical additives – answers questions live for 30 minutes in each monthly #ChampionChat session. To ask a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers also will appear on the Champion brand's @ChampionParts Twitter feed.
In addition to text responses, Harvick will record video answers to #ChampionChat questions received through the VYou.com conversational video site.
"Our first chat session was very successful, with Kevin fielding questions from nearly 100 fans," said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. "We expect this program and our other grassroots marketing activities to help introduce Kevin and the Champion brand to millions of performance enthusiasts worldwide."
For more information about Champion products and programs, please visit www.AlwaysaChampion.com.
Federal-Mogul Corporation is a leading global supplier of powertrain and safety solutions to the world's foremost original equipment manufacturers of automotive, commercial, aerospace, marine, rail and off-road vehicles; industrial, agricultural and power generation equipment; as well as the worldwide aftermarket. Federal-Mogul's leading technology and innovation, lean manufacturing expertise, and global distribution network deliver world-class products, brands and services at a competitive cost. The company's sustainable global profitable growth strategy creates value for its employees, customers and shareholders. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, and employs approximately 45,000 people in 35 countries.
Federal-Mogul's aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nural®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries. Visit the company's website at www.federalmogul.com.
Drew Shippy 330/688-3500
Jim Burke 248/354-4530
SOURCE Federal-Mogul Corporation
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