Next Generation Haptics on Mobile Devices: Market Analysis and Forecasts

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Jul 07, 2014, 08:47 ET

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Next Generation Haptics on Mobile Devices: Market Analysis and Forecasts

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Next Generation Haptics on Mobile Devices: Market Analysis and Forecasts

The importance of the user interface as a differentiating feature amongst mobile devices has never been greater and there has been rising use of haptics in smartphones and tablets to make experiences and interactions more realistic and responsive. The technology will be increasingly important to handset vendors as they seek to differentiate their products and user experiences.

ARCchart forecasts that the base of haptics-enabled mobile devices will enjoy a healthy growth over the coming years, rising from almost 333 million units in 2012 to 1.4 billion in 2018, more than a fourfold increase, or a CAGR of 27%.

Haptics involves the complex manipulation of an actuation element using defined waveforms to produce a range of effects, each of which may be perceived uniquely by the human finger. There are a variety of contexts in which haptics can be leveraged on mobile devices: it can be used to provide tactile feedback on a touchscreen when interacting with various UI elements, such as a virtual keyboard or scrolling list, notifying the user that the input they intended has been registered by the device; or haptics can be used to provide a tactile dimension to gameplay.

In this study, ARCchart investigates the growing use of haptics on mobile phones, examining solutions in the market today, and the host of next generation technologies which will compete for market share over the coming years. The components which constitute a haptics system are described and the ecosystem of technology suppliers, mobile platforms and handset manufacturers are examined. Insight into the various factors driving haptics take-up is provided and estimates for the size of the mobile phone haptics market is presented, along with a five year forecast for growth of the industry.
A. INTRODUCTION
A.1 What is haptics?
A.2 Haptics in mobile devices
Implementation in Mobile Devices
Global Haptics
Local Haptics
New Generation Haptics
A.3 Haptics in this report
A.4 Haptics in the User Experience
Usability
Realism
Mechanical Feel

B. ARCHITECTURE OF THE HAPTICS SYSTEM
B.1 Components of a Haptics System
Actuator
Next Generation Actuators
Chips
Application Processor versus Dedicated IC
Haptics Software
B.2 First Generation Haptics
Inertial Actuation
B.3 Second Generation Haptics
Piezoelectric Actuation
Electroactive Polymer Artificial Muscle Actuation
Surface Actuation
Lateral Actuation
Bending-Wave Actuation
B.4 Third Generation Haptics
Enhanced Third Generation Features
New Devices
Greater Granularity
3D Sensing
Mitigates the Need for Mechanical Vibrations
Key Third Generation Technologies
Capacitive Electrosensory Interface
Tiered Haptics
Wearable Computers
B.5 Advances on the Horizon
Microsoft
Immersion
The Prototouch Network
Disney Research
KDDI
Language
B.6 Technology Differentiators
Current Generation Differentiators
Ease of integration
Reliability
Power Efficiency
Response Times
Next Generation Differentiators
Scalability
Applicable Across Devices Categories
3D Effects
Wide Range of Textures
B.7 Outlook

C. MARKET DRIVERS AND BARRIERS
C.1 Market Drivers
Consumer-Led Drivers of Haptics Adoption
Touchscreens
Broadening of Haptics Applications
New Device Types and Form Factors
Industry-Led Drivers of Haptics Adoption
Simpler Device Integration
Reduced Power Consumption
Diversification of Device Portfolio
Cost
Technology Advancements
C.2 Market Barriers
Cost
Other Barriers
Design Complexity
Power consumption
Piezo Limitations
Content
Fluid Market
The Challenge of Realism

D. THE HAPTICS VALUE CHAIN
D.1 Technology Suppliers
Immersion
Developer Customers
Operator Customers
Other Customers
Competition
D.2 Actuator Vendors
Inertial Actuators
AAC Technologies, Hong Kong
Bluecom, Korea
Bujeon, Korea
Nidec Compal Electronics, Japan
Daesun Electric, Korea
Jahwa Electronics, Korea
Johnson Electric, Hong Kong
KOTL-JinLong, China
LG Innotek, Korea
LuFa Micro Motor/ Yeuqing, China
Mabuchi, Japan
Minebea Motor Manufacturing Corp, Japan
Namiki, Japan
Sanyo, Japan
Samsung Electro-Mechanics (SEMCO), Korea
Shicoh Engineering, China
Yeil Electronics, Korea
Yoosung Precision, Korea
Piezo
AAC Technologies, Hong Kong (see above)
Ceratec, USA/Japan
Hokuriku Electric Industry, Japan
Konghong, China
Kyocera, Japan
Murata, Japan
NEC Tokin, Japan
SEMCO, Korea
SMK, Japan
TDK, Japan
Specialized Actuator & Third Generation Technology Vendors
EPAM – Artificial Muscle
Surface Actuation – Pacinian
Capacitive Electrosensory – Senseg
Tactile Layer – Tactus Technology
Surface Sensation – Redux Labs
D.3 Controller IC Vendors
D.4 OEM Strategies
Samsung
Android
Immersion
Google
Apple
Apple's Haptics Future
Market Impact of Apple's Haptics Take-up
Windows Phone

E. MARKET SIZE AND FORECAST
E.1 Methodology
BOM Estimates
Haptics Software
E.2 Handset Market
Smartphones
Regional Breakdown
Touchscreen Mobile Devices
Regional Breakdown
Tablets
E.3 Haptics-enabled Devices
Handsets
Tablets
Regional Breakdown
Touchscreen Market
Handsets
Tablets
E.4 Haptics Software Market
Handsets
Tablets
E.5 Haptics Hardware Systems
Handsets
Tablets
Regional Breakdown of Shipments
First Generation (1G)
Second Generation (2G)
Third Generation (3G)
Haptics Hardware Market Value
E.6 Haptics ICs
Handsets
Regional Breakdown
Haptics IC Market Value
E.7 Overall Haptics Market Value
Haptics Hardware Systems
Haptics ICs
Haptics Software