Next Generation Peer-to-Peer (P2P) Wireless: Developing Market Opportunities for P2P Direct Applications and Services

LONDON, Sept. 18, 2014 /PRNewswire/ -- Overview:

Standardization is on the horizon for LTE to operate in a peer-to-peer mode known as LTE Direct (LTE-D) that involves discovery and a mode of operation involving the so-called "ambient awareness". This is expected to be a novelty at first but quickly evolve into a new ecosystem that is at once complementary and competitive to the current cellular ecosystem.

There are a number of additional technologies that may also be deployed that all provide the ability for devices to "discover" one another, although over different distances ranging from centimeters (Near Field Communications), meters (Bluetooth), 10s of meters (Wi-Fi), and some that vary (beacon technologies).

This research addresses the technology, companies, solutions, and market opportunities involving discovery, presence/detection, peer-to-peer communications, and related applications. The report evaluates the ecosystem, anticipated impacts, and future of Person-to-Person, Device-to-Device, communications.

The report will address the following key topics:

Technology Evaluation: Evaluation of the different approaches to P2P, supporting technologies, and alternatives including LTE Direct
Business Drivers: Assessment of the business drivers for P2P from carrier perspective and others in the ecosystem.
Competitive Issues: Competitive issues within the cellular service provider and supplier ecosystem with emphasis on the impact of P2P on existing operations and market outlook.
The Value Chain of P2P: An analysis of the value chain of P2P, direct communications, and associated communications, applications, content, and commerce.
Operator, Application Provider and Vendor Strategies: An analysis of how operators, application providers and vendors should position themselves to capitalize on P2P.
Market Analysis and Forecasts: Forecasts for P2P market outlook
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Report Benefits:

Forecast for LTE Direct revenue lift
Identify drivers for P2P communications
Identify key supporting technologies for LTE Direct
Identify P2P applications for WiFi Direct and LTE Direct
Learn about the changes to the wireless ecosystem due to P2P
Identify new business models resulting from the introduction of P2P
Learn about efficient location and why it is most important to carriers
Understand why and what apps carriers should integrate with LTE Direct
Understand why and how IMS will finally become useful, even critical to carriers

Key Findings:

P2P represents both a threat and a huge opportunity for network operator. The realization of one or the other will depend on what steps they take and how they capitalize on their position in the ecosystem
P2P will be an unlikely benefit to carrier sunk costs on next generation infrastructure including IP Multimedia Subsystem (IMS) and early LTE value-added services such as RCS.
P2P will benefit the bottom line of carriers as the anticipated incremental revenue grows to an amount that is well beyond the cannibalization of network based calling and data access.
P2P will take many forms and utilize many convergent and blended technologies. However, LTE Direct (LTE-D) stands out as the greatest beneficiary of both consumer and enterprise usage and spending within the ecosystem.
P2P will cause a revenue lift for communications and applications due to LTE-D in advertising and social areas.
Unique to LTE-D is the significant efficiency of discovery and location determination, which shall spawn new applications, classes of applications, and completely new business models.

Target Audience:

P2P Companies
Investment Firms
Application Developers
Mobile Network Carriers
Semiconductor Vendors
Wireless Device Vendors
Service Bureau Companies
Wireless Infrastructure Vendors
Telecom Managed Service Providers

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