Next Up for Necomimi: ShowStoppers NYC

Brainwave monitoring headsets will make appearance at ShowStoppers

SAN JOSE, Calif., Aug. 28, 2012 /PRNewswire/ -- Leading biosensor company NeuroSky is bringing the YouTube sensation, Necomimi, to New York City for ShowStoppers for the Digital Holidays 2012.

A concept born in Japan by Neurowear, a fashion electronics company, Necomimi's popularity has skyrocketed within the anime and costume communities. They originally launched at Comic Con in July 2012 and have been growing in popularity ever since among consumer audiences.

Necomimi is a headset with cat ears that move according to the user's feelings and emotions in real time. Necomimi, powered by NeuroSky's ThinkGear technology, gives people a chance to express their moods in real time.

Three emotional states create cat-like reactive movements that show how interested or relaxed the user is. When something catches the user's attention, the ears perk up. When the wearer is relaxed, the ears droop down. When both highly focused and relaxed, or "in the zone," the ears will wiggle.

Necomimi is priced at $99.95 and is available online (www.necomimi.com) or at Hotel Casa del Mar in Santa Monica and at museum stores nationwide.

Necomimi Electronic Press Kit: http://www.ballantinespr.com/NeuroTemp/

About NeuroSky:

NeuroSky, Inc., a bioelectronics company, is the leader in Brain-Computer Interface technology for consumer product application. Founded in 2004 and headquartered in San Jose, Calif., NeuroSky works with industry partners and developers, as well as academic and research institutions to provide innovative products and solutions across a wide range of industries. Grounded in more than 60 years of research, NeuroSky's precision-grade technology has taken proven research EEG (electroencephalograph) technology and evolved it for application to the mass consumer market.

SOURCE NeuroSky