Next.co.uk Launches Beyoncé Knowles' Brand House of Deréon

LEICESTER, England, March 1, 2012 /PRNewswire/ --

Fashion retailer Next are proud to present beautiful women's clothing from Beyoncé Knowles' brand, House Of Deréon. The young, fresh and confident SS12 fashion collection at next.co.uk includes ever popular dresses as well as playsuits and tops. Even better, these stylish designer selections can be delivered to you the very next day if ordered before 9pm.*

House of Deréon is the contemporary fashion collection created and developed by Beyoncé and her mother Tina Knowles. From party dresses to playsuits, the palette of the collection is soft pastels flowing effortlessly from cool mints, warm rusts and nudes to the key colour of SS12 - coral. The details of the season include feminine ruffles, bohemian inspired prints and delicate florals. The infusion of a vintage inspired delivery makes this SS12 season even more trend right! Subtle touches of lace, delicate pin tucks and smocking - perfect for the city streets or the summer festivals.

The SS12 House of Deréon collection aims to encapsulate the modern woman; confident, stylish and up to the minute. Tina Knowles, House of Deréon creative director, and her design team travelled extensively in Europe to create a collection inspired by the mysticism of old traditions with the vibrancy of modern cultures. This has been blended with Beyoncé's own individual and charismatic take on fashion - to create the Beyoncé Style with the motto 'Couture.Kick.Soul'.

With hundreds of amazing designer brands at next.co.uk, House of Deréon can be found amongst catwalk inspired LK Bennett, Yumi, Firetrap and Lipsy dresses at next.co.uk/branded/womens-house-of-dereon. Don't forget you can get the latest news and competitions by liking Next on Facebook or following @nextofficial on Twitter.

*Terms and Conditions apply

About NEXT

NEXT, established 1982, is a leading British brand offering stylish clothes and accessories for all the family - plus beautiful home furnishings too. Distinguished by its commitment to great design, quality and value, NEXT is today's go-to label for everything from tailoring and dresses to jeans and shoes.

NEXT's exclusive collections are now available at over 400 stores throughout the UK, ONLINE at NEXT.CO.UK and through NEXT DIRECTORY (0844-844-8000)

Matt King, +44(0)116-284-3185, matthew_king@next.co.uk

Next Group plc, Desford Road, Enderby, Leicester, LE19 4AT

SOURCE Next



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