NextMedia Inks Deal with Marketron to Enhance Reporting and Data Analysis Capabilities
Marketron's Mediascape to Streamline and Simplify Visibility across NextMedia's Markets and Mediums
HAILEY, Idaho, May 1, 2012 /PRNewswire/-- Marketron, the leading provider of business software solutions and services for the media industry, today announced that NextMedia Group, Inc. has expanded its relationship with the company and will deploy the Marketron Mediascape platform to gain better visibility of their data and introduce new revenue channels across the organization and all of its markets. Specifically, NextMedia will leverage Mediascape components to deliver significant efficiencies throughout its 8 markets and 33 radio stations.
"It is essential that our solutions provider meet all of our enterprise reporting needs, as well as provide the flexibility and operating backbone to power our revenue targets in emerging mediums," says Jim Donahoe, President of NextMedia Group. "We chose Marketron because of the many benefits provided by Mediascape and our confidence in Marketron to support the continued growth of NextMedia."
Mediascape combines an essential infrastructure, next generation traffic solution and suite of components and services on an integrated and open technology platform that is setting a new standard for the media industry. NextMedia will be putting all of the primary platform components to work. It will immediately take advantage of building audience loyalty and listenership and driving new advertising revenue with the Mobile platform component.
In addition, the Master Data Management component works in tandem with Marketron Traffic and the Digital Management component to standardize and normalize data between markets and mediums in order to serve up clean, consistent and usable cross-market/cross-platform data within the Insight Enterprise Reporting platform component. This combination provides the organization with powerful reporting that cuts across the entire enterprise.
"Marketron continues its commitment to excellence by offering our customers cutting-edge technology that addresses their needs and drives greater results and efficiencies for them," says Jeff Haley, Marketron's president and CEO. "Our relationship with NextMedia is a testament to the long standing connections we foster with each of our clients."
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 stations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue. Marketron is an affiliate of The Wicks Group of Companies, LLC of New York, which specializes in communications, information and media businesses.
Horn Group for Marketron
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