NGAUS Hires New Ad Sales Firm
WASHINGTON, Aug. 19, 2013 /PRNewswire-USNewswire/ -- National Guard officers have a new firm selling advertising in their monthly magazine, weekly electronic newsletter and website.
The James G. Elliott Company Inc. began this week as the exclusive representative for advertising sales in the official NGAUS publication, National Guard; the association's weekly e-newsletter, Washington Report; and at www.ngaus.org.
"We are excited to have the Elliott Company as our new sales team," said retired Maj. Gen. Gus L. Hargett Jr., the NGAUS president. "Elliott's broad presence and experience, both in print and digital media, will help us connect with new markets while continuing to serve our traditional defense industry partners."
"We are honored and thrilled to be chosen to work with NGAUS," said Jim Elliott, the CEO of the Elliott Company. "NGAUS is a wonderful organization which both represents the interests of and creates a vibrant community for our citizen-soldiers, who are playing an increasing critical role in the defense of this nation."
National Guard is the only independent, monthly, national publication dedicated to covering the issues important to the Army and Air Guard officers. It has a circulation of about 45,000, including many members of Congress and their staffs, Pentagon officials and state governors.
The Elliott Company will function as the full-service advertising sales arm for NGAUS, providing sales management, research services and marketing support.
About NGAUS (www.ngaus.org): The association includes nearly 45,000 current or former Guard officers. It was created in 1878 to provide unified National Guard representation in Washington. In their first productive meeting after Reconstruction, militia officers from the North and South formed the association with the goal of obtaining better equipment and training by petitioning Congress for more resources. Today, 135 years later, NGAUS has the same mission. National Guard, which has been in print since 1947, is the association's official publication.
About the James G. Elliott Company Inc. (www.jamesgelliott.com): The Elliott Company has professional management and a robust infrastructure in the major advertising centers across the United States (New York, Chicago, Detroit, Los Angeles and San Francisco), so it is uniquely positioned to handle all aspects of advertising for publishers, including print and digital sales, research and marketing. The company has generated approximately $600 million of net advertising revenues for more than 200 clients since its founding in 1984.
SOURCE National Guard Association of the U.S.