Nice Advertising and TubeMogul Forge Video Advertising Partnership After testing TubeMogul's platform on behalf of Jelly Belly and other top clients, the San Francisco-based agency plans to increase its investment in video advertising
SAN FRANCISCO and EMERYVILLE, Calif., August 25, 2014 /PRNewswire/ -- Nice Advertising, one of California's largest independent full-service agencies, and TubeMogul (NASDAQ: TUBE), the leading enterprise software company for digital branding, have announced a deal to streamline the agency's video ad buying. Nice will utilize TubeMogul's full software suite to plan, buy, optimize and measure video ads across devices.
"Video is the ideal medium to tell Jelly Belly's story to fans and newcomers alike. Doing digital video properly requires alignment of targeting and content with the story telling. TubeMogul helps us do this better," commented Eliot Kent-Uritam, Director of Media & Analytics at Nice Advertising.
"We work with brands who rightly demand total accountability in their marketing and advertising budgets," said Kelly Nice of Nice Advertising. "Our increased investment in video with TubeMogul demonstrates that automated buying of video ads drives strong business results."
"Nice Advertising has an established reputation for resourceful, brand-building marketing," said Keith Eadie, TubeMogul's Chief Marketing Officer. "We're excited to help their clients take advantage of software to more effectively reach potential customers."
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Chicago, Detroit, Los Angeles, London, New York, Singapore, Sydney, Tokyo and Toronto.
About Nice Advertising
Nice Advertising is an independently owned full-service communications agency based in San Francisco, serving clients such as Sunsweet, Jelly Belly, and Crystal Geyser.
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