Nick Graham and Shapeways Team Up to Launch New Collection of 3D printed Men's Accessories
NEW YORK, Dec. 5, 2013 /PRNewswire/ -- Nick Graham, founder of Joe Boxer, and Shapeways, the world's leading 3D Printing marketplace and community, announced today the launch of the world's first 3D printed men's accessories collection to be distributed through nickgraham.com and a Nick Graham shop on shapeways.com. The collection is part of Graham's first self-named line of men's apparel and accessories, available on his new e-commerce site just in time for Holiday 2013.
The full range of 3D-designed and produced accessories, including tie pins, bracelets, and belt buckles, will be printed on-demand by Shapeways in polished nickel steel, polished gold steel and matte black steel. Graham designed the collection with Kostika Spaho, one of the leading 3D designers in America. Retail prices of the collection range from $65-$275.
"In conjunction with Shapeways, we are happy to be the first company to create a complete collection of 3D printed men's accessories. 3D printing is one of the most transformational technologies that is significantly advancing the design and fashion industries, and the opportunities are endless," Graham said.
Naming the first collection "New York," Graham defines his styling as 'Post Prep.' "New York" includes graphic-print woven shirts, polo shirts, neckwear, tee shirts, underwear, and 3D-printed jewelry -- all reflecting Graham's well-known sensibility of fun, style and irony. Reflecting his passion for changing the way men dress, the line is distinguished by quality materials, tailoring and style at competitive prices, and a fun, engaging approach to shopping.
"We're very excited to play a large role in the launch of The Nick Graham collection," said Peter Weijmarshausen, CEO and Co-Founder of Shapeways. "This line of customizable men's accessories shows what's possible for the 3D printing industry and it's inspiring to see forward-thinking designers like Nick Graham using Shapeways' technology to bring innovation to the fashion world."
About Nick Graham: Nick Graham is best known as the founder of Joe Boxer. An early adopter of technology, Graham has been an innovator and pioneer on the wave of emergent digital change. He wove the Joe Boxer URL into the elastic of his underwear in 1992. He launched one of the first fashion industry websites; installed the world's largest email in New York's Times Square; did the first live-streaming fashion show (from an airline hanger in Iceland); and sold the world's first cyber-scooter in the Neiman Marcus Christmas catalogue. Ever a game changer, Nick Graham is creating the world's first 3D collection of Mens accessories.
Shapeways is the world's leading 3D Printing marketplace and community. The NY startup harnesses 3D Printing to help anyone turn ideas into reality, making product design more accessible, personal, and inspiring. Headquartered in New York with offices in Eindhoven and Seattle, Shapeways is a spin-out of the lifestyle incubator of Royal Philips Electronics. Investors include Andreessen Horowitz, Index Ventures, Lux Capital, and Union Square Ventures. For more information, go to: www.shapeways.com.
Carine Carmy, Shapeways
Bev Sylvester, NickGraham.com