"Nielsen's Assortment and Space Optimization (ASO) recognizes the inextricable link between assortment and physical space, and brings speed, accuracy and simplicity to an otherwise complex and disconnected set of processes," says Stuart Taylor, SVP, Global Product Leadership, ASO. "It provides all the functionality that Nielsen clients have relied on for assortment and space planning into an integrated space-aware assortment solution."
The Nielsen ASO solution addresses the full breadth of manufacturer needs in concert with their retail partners - from manufacturer strategic planning through store-level execution - in one easy-to-navigate platform. Only by integrating these processes onto a single platform is Nielsen ASO able to create assortments that are truly execution-ready, to simplify and streamline workflow, and to provide anytime, anywhere access to performance analytics that together increase efficiency while driving growth.
Newly-introduced functionality allows manufacturers to:
- Create assortments with the confidence that both retail supply and demand are optimized simultaneously
- Collaborate in an integrated platform with streamlined processes to save time and hassle
- Access 'always on' performance analytics to inform adjustments with real-time impacts on business today
- Know the efficiency and effectiveness of assortment plans before execution
- Develop analytics-informed category review stories to justify products on the shelf and negotiate wins with retail partners
The ASO engine is fueled by Nielsen's comprehensive data services through a SaaS architecture. This robust system leverages both retailer and market data while harnessing a combination of capabilities including assortment planning, merchandising strategy, planogram management, automation and workflow services.
"We have listened to our clients' struggles around maximizing the balance between demand and supply in the joint business planning process," said Doug Bennett, SVP, Sales Effectiveness. "Our end-to-end solution links demand-based assortment analytics with space-aware merchandising inventory models for executable, collaborative plans that yield real incremental growth among our partners."
In addition to the launch of Nielsen's ASO offering in the U.S., a global roll-out will also be taking place in 7 markets around the world including: Canada, Italy, Germany, Spain, Netherlands, the United Kingdom and New Zealand. For more information contact your local Nielsen representative.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
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