NEW YORK, Feb. 24 /PRNewswire/ -- In an industry where shoes on the Internet go through NASDAQ-style price swings, collectors will be eagerly awaiting the latest entrant into the footwear parade. Nike and Aston Martin have combined efforts in the design and production of a shoe themed behind the infamous Kobe Bryant commercial which debuted in 2008. In the commercial, Kobe Bryant effortlessly jumps over an Aston Martin DB9 and touts his audience with a pair of Nike Hyperdunks. The commercial spread like a virus on YouTube, and penetrated the blogosphere; it sent sneaker geeks into a buying frenzy as collectors shed up to $2000 for the Marty McFly Nike Hyperdunk.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100224/NY60254 )

The shoe made its unofficial debut on www.osneaker.com, priced at a cool $700 the shoe is said to be limited to 500 pairs, and is scheduled to make its official debut some point during the spring. www.osneaker.com also makes note that this special pair of shoes will be accompanied with an Aston Market Jacket. Sneaker collectors began reeling up the hype machine on website SneakerNews.com generating a buzz over the esthetics of the shoe.

The Nike Hyperdunk Aston Martin edition features reflective leather, which is used on the toe and midfoot areas, similar to the car in the video.  Sporting a fading gray on both sides and accompanied by fly wire technology, allows the side panels to subtly blend in with the rest of the shoe.  Quality red leather surrounds the inner lining; hiding behind the tongue is Kobe Bryant's autograph silk screened in gold. A carbon fiber emblem is stitched onto the front of the shoe baring the infamous Nike swoosh, an Aston Martin logo and Kobe Bryant's signature.

Wearing expensive shoes isn't out of the ordinary for a culture that is known to camp out for special releases overnight. This special collaboration marks a pivotal point for the sneaker industry; collectors continue to grow across the globe.  The business has established a network of resellers, who purchase sneakers from authorized Nike dealers and sell them for a profit on famed sneaker marketplace's and swap meets. Trade gatherings like Sneaker Con allow footwear connoisseurs to sell their shoes onto the open market. "At our events we have vendors as young as 12 years old displaying and selling their shoes, a lot of these kids raise up to $4000 selling rare used and new kicks," says Alan Vinogradov founder of Sneaker Con.

SOURCE Osneaker

Back to top

RELATED LINKS
http://www.osneaker.com