Nitto Tire Moves Into Premium Digital Content With Launch Of DRIVING-LINE.COM

CYPRESS, Calif., Feb. 2, 2012 /PRNewswire/ -- Nitto Tire, a leading producer of high performance tires is expanding its digital footprint by creating an original premium content channel through new online destination (separate from nittotire.com), Driving-Line.com.  Nitto Tire delves into content creation with this site, where it hopes to establish itself as a top destination for auto aficionados, casual car lovers and fans of high quality auto-focused stories. Content topics will range from local stories to some of the most exclusive and exotic automotive destinations in the world.  Each month, Driving-Line.com will feature the best in automotive online digital content found anywhere on the web.

Sample stories at launch include:

• Ayrton Senna – A profile piece on the Formula One champion driver and motorsports icon who tragically died in a race related crash at the early age of 34.  Senna was also the subject of a self-titled documentary on his life which won multiple international awards and critical acclaim.
• Aston Martin – Taking a look at one of the most respected and aspirational automotive brands in the world, Driving-Line.com focuses on the last hand built model, the Vanquish.  Car enthusiasts will be green with envy as they read how editors take the car out for a spirited spin around the famed Isle of Man.
• BMW – Fans get to take a virtual visit to the BMW Museum in Munich, Germany, as Driving-Line.com takes a look at the heritage of the famed brand through cutting edge photography and compelling editorial.

Driving-Line will feature top contributors from traditional print to the internet's most influential enthusiasts and bloggers.  The site will strive to contain the most beautiful and eye-catching photography outside of a museum.  There will also be a strong social component where readers are encouraged to participate by sharing their views, favorite stories and pictures through Facebook and Twitter. 

For more information, please visit www.Driving-Line.com.

About Nitto Tire

Nitto Tire (www.nittotire.com) develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States – Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly. Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, Calif., 90630.

Media Contact: Irving Der
Rogers & Cowan
310-854-8194
IDer@rogersandcowan.com

SOURCE Nitto Tire

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http://www.nittotire.com