Nitto Tire Named Finalist for Website Excellence in the Automotive Category at 2011 OMMA Awards for

Oct 04, 2011, 09:00 ET from Nitto Tire

LOS ANGELES, Oct. 4, 2011 /PRNewswire/ -- Nitto Tire, a leading developer of performance tires for racing, off-road and street has announced that has been named a finalist in the website excellence category at the OMMA Awards.  This is the company's second notable distinction for superior website functionality and design in the last month. The OMMA Website Excellence Awards are given to Web publishers and developers whose outstanding content, visual design and user interface create continuing value for users.

"We're thrilled to be named a finalist at the OMMA Awards," said Stephen Leu, marketing specialist. " was developed to provide our customers a platform in which to learn, discover and connect with Nitto enthusiasts via popular social with a superior experience, helping them make informed purchasing decisions."

Award-winning was created by Cie Studios, a developer of custom social, mobile and web applications, to assist car and truck enthusiasts in selecting the best tires for their vehicles. For consumers unfamiliar with Nitto's products they created "Tires 101" an online tutorial which offers background information on the tire industry and the company's products.

The site is optimized for mobile devices and employs the latest technology, graphics and animation, text and social media to engage users in an interactive purchasing experience. The site also promotes participation in Nitto's passionate online user community of more than 361,000 Facebook fans.

"To develop we worked closely with Nitto to create a unique user experience on the site, enabling interaction with its online community and providing detailed information on product offerings," said Edward Yu, president, Cie Studios.  "We believed we have created an online experience that caters to Nitto's customers and provides a superior user experience.", gives users the option to click on one of three tire categories to view multi-dimensional images and highly detailed descriptions of Grappler Truck, Street and Competition models. They can also search by vehicle type, model and other filters to find the right tire and size for their vehicle. Users can also review daily news updates, watch special multimedia features as well as follow and share information with their friends via social media channels. Customers can utilize the site's geo-map function to locate Nitto Tire retailers by zip code.

For further information on Nitto Tire please visit or friend us on Facebook at

About Nitto Tire

Nitto Tire ( develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company's web site or contact the company directly.  Nitto is a registered trademark of Nitto Tire U.S.A. Inc., located at 5665 Plaza Drive, Ste. 250, Cypress, CA 90630.

About Cie Studios

Since 1998 Cie Studios ( has developed interactive applications for business, combining compelling user experiences and interactive technologies to improve business efficiency and create business opportunities. The company has evolved into a developer of leading-edge interactive applications, creating innovative digital marketing campaigns Pioneer Electronics, Chrysler and Toyota/Scion. Cie Studios creates business applications that incorporate social and gaming principles to increase usability and engagement. Applications include channel management portal software, mobile applications and online product visualization tools. Cie Studios is based on Long Beach, California.

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SOURCE Nitto Tire