TARRYTOWN, N.Y., Aug. 25, 2016 /PRNewswire/ -- Nix®, the #1 pediatrician and pharmacist recommended brand for lice treatment, announced today the launch of the Nix® Lice Tracker: the first-ever and only data-driven lice tracker. This tracker comes just in time for back-to-school season. With the launch of the tracker, parents and school nurses can now readily prepare for lice outbreaks at their school and in their community.
The Nix® Lice Tracker is an easy-to-use online tool which combines retail data and crowdsourced outbreak reports from parents and school nurses, as well as Google Trends data to develop a real time map of where lice outbreaks are occurring.
"Unlike the flu and chicken pox, lice outbreaks are not tracked by the CDC because lice are an infestation, not a disease," said Albert Hwang, Vice President, Marketing at Prestige Brands, Inc. "Nix® has developed the first-of-its-kind Nix® Lice Tracker, an innovative tool that enables parents and school nurses to track and prepare for lice outbreaks in their community."
The Nix® Lice Tracker can be found online at http://www.nixlice.com/lice-tracker and is optimized for mobile devices.
Additionally, Nix® recently launched pesticide-free Nix® Ultra, a safe and effective over-the-counter system that eliminates both traditional and super lice, as well as their eggs.
The Nix® website also provides parents with the location of the nearest store and coupons for Nix® Ultra and other Nix® products in the event that there is an outbreak nearby. For more information about Nix®, please visit http://www.nixlice.com/.
About Prestige Brands Holdings, Inc.
The Company markets and distributes brand name over-the-counter and household products throughout the U.S., Canada, Australia, and certain international markets. Core brands include Chloraseptic® sore throat treatments, Clear Eyes® eye care products, Compound W® wart treatments, The Doctor's® NightGuard® dental protector, The Little Remedies® ® line of pediatric over-the-counter products, Efferdent® denture care products, Luden's® throat drops, Dramamine® motion sickness treatment, Debrox® earwax remover, Beano® digestive aid, Gaviscon® antacid in Canada, Monistat® women's health products, Nix®lice treatment, and BC® and Goody's® analgesics.
Jessica Van Horn
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SOURCE Prestige Brands Holdings, Inc.