"No Angel" in the Spotlight
Beast, Company 3 and Method Studios Work Seamlessly to Deliver Imagery of Athletic Determination
CHICAGO, April 9, 2013 /PRNewswire/ -- Talent from Chicago's Beast, Company 3 and Method Studios recently collaborated with flawless effort to finish Nike's "No Angel," a work that illustrates the pain, honor and rewards of struggle, through stunning visuals of a seemingly indifferent city. Nike wanted "No Angel" to create a distinct and relatable identity for the sprawling, image-obsessed, Los Angeles market while paying homage to the City of Angels' celebrated obsession with the spotlight. The piece was directed by Go Film's Brigg Bloomquist for San Francisco's new boutique shop, Union Made Creative. To view the ad visit: https://beast.wiredrive.com/present-reel/token/95c550f3d60f8e5b667817d20435542e
Beast editor, Morgan Bradley, brought together several storylines of relentless work to paint one evocative and honest picture of an athlete's life. "I was blown away by the intensity of the athletes. Watching them push themselves to the limit was incredibly stirring," said Bradley. Working for a week with Bloomquist and Union Made's CCO Keith Cartwright, Bradley unified these disparate narratives into a harmoniously inspiring chronicle of the determination it takes to succeed. "I'm so happy with my collaboration with Keith and Brigg, and so proud of the final product."
Company 3 colorist Tyler Roth, collaborated with Brigg and Keith to grade the spot, honing in on the Nike Los Angeles campaign title, Shine. "It was important for us to create a look that felt like Nike but at the same time, was distinctly 'Los Angeles'," said Roth. "We found that by sneaking hints of sunlight or gradated warmth into the sky, even the darker, grittier scenes took on an LA glow." Ultimately, Roth and Company 3 sought to emphasize the different vignettes while still preserving the unifying storyline of anonymity through both color and texture.
Method Studios' Senior Flame Artist, Bruno Fukumothi, joined the team to add further drama and emotion to the visuals. "When Beast and Company 3 shared the need to improve the beauty of the commercial, we decided to experiment with grain and lens flares," said Fukumothi. "A lot of care went into every shot as the grain was treated differently depending on the light caught in camera. On a few shots, lens flares were added to push natural effects even further and the results were even better than we had hoped."
Bloomquist had high praise for the team's combined efforts. "The process was seamless. We had work done on this project in three cities–San Francisco, LA and Chicago–and it never felt disjointed," said Bloomquist.
The final product, finished by talent from Beast, Company 3 and Method's Chicago offices, showcases and celebrates the individuality of athletes even when they remain outside the City of Angels' spotlight. The city may not recognize their achievement, but every viewer will.
Beast is one of the country's top editorial houses for commercials, music videos and web virals. With facilities in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, Electronic Arts, Converse, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas. www.beast.tv. Beast is part of Deluxe Content Creation Group.
About Company 3
Company 3 is a collective of post production facilities for features, commercials and music videos. Known for creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time.
Company 3's incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Bob Festa, Billy Gabor, Adam Glasman, Dave Hussey, Beau Leon, Tim Masick, Stephen Nakamura, Mike Pethel, Rob Pizzey, Tom Poole, Tyler Roth, Rob Sciarratta and Stefan Sonnenfeld. Recent commercial projects include campaigns for Audi, BMW, Heineken, Lexus, Nike and others. Recent feature film credits include Les Miserables, Mission: Impossible - Ghost Protocol, Prometheus and Skyfall. Company 3 is part of Deluxe Content Creation Group.
About Method Studios
Method Studios is an award-winning international visual effects group with facilities in Los Angeles, Vancouver, New York, Chicago, Detroit, Atlanta, London, Sydney and Melbourne. As an artist-driven company known for its creativity, Method services high-end feature film, commercial and motion graphics clients. Post production offerings include conceptual design, look development, 3D animation/CGI, cinematics, motion graphics, matte painting, compositing and finishing. Recent credits include the commercials Chevy 2012 Silverado (VES Award and HPA Award winner), Jameson Fire (Clio winner) and Kia Share Some Soul (AICP Award and VES Award nominee and AEAF and LIA winner); and films Cloud Atlas, Argo (VES nominee), Abraham Lincoln: Vampire Hunter and Wrath of the Titans. Method Studios is part of Deluxe Content Creation Group.
About Deluxe Content Creation Group
Deluxe Content Creation Group is a close-knit group of facilities including Company 3®, Beast, Deluxe New York, EFILM®, Encore, Level 3 Post, Method Studios, Rushes and StereoD. The group leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. The Content Creation Group businesses are wholly owned by Deluxe Entertainment Services Group Inc., (www.bydeluxe.com), which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc.
SOURCE Deluxe Content Creation Group
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