No More Resolutions! 'Resolve to Indulge' with SKINNY COW® Candy and Ice Cream in 2014 Skinny Cow Donates $100,000 and 52 Pairs of Shoes to Dress for Success in New Partnership

OAKLAND, Calif., Jan. 7, 2014 /PRNewswire/ -- No chocolate, no candy, no ice cream – no way! To make every moment of 2014 as delicious as possible, the Skinny Cow brand is empowering women to forget traditional resolutions by launching the "Resolve to Indulge" Instant Win Game and partnering with Dress for Success Worldwide in support of the non-profit organization's career development programs for low-income women.

(Logo: http://photos.prnewswire.com/prnh/20140107/NY41437LOGO )

From January 2nd through January 30th, consumers can visit www.ResolveToIndulge.com and enter the bar code found on Skinny Cow brand packaging for the chance to win the grand prize -- a new pair of shoes each week for an entire year! During the promotion, other prizes such as gift cards, Skinny Cow swag and coupons for Skinny Cow candy and ice cream will be given away daily. Consumers are encouraged to enter up to five codes per day during the promotional period for more chances to win.

Along with the instant win game, the Skinny Cow brand is matching the grand prize by donating another 52 pairs of shoes to Dress for Success and also delivering a check for $100,000 that will assist hundreds of women who are preparing to enter the workforce.  One hundred percent of the donation will go toward the Dress for Success Professional Women's Group (PWG), which encourages economic independence and career development by providing employed clients with a network of support, practical information and the inspiration to achieve self-defined success in their career and life.  

"In an effort to make sure every woman feels wonderful this New Year, we are delighted to be supporting Dress for Success and its noble mission of promoting economic independence for women all over the world," said Galit Feinreich, Skinny Cow Confections Brand Manager. "In 2014, we encourage all women to 'Resolve to Indulge' for themselves and support other women as they continue to build confidence and thrive. Let's start the year on the right foot!"

The partnership with Dress for Success will also include additional monetary support in 2014 and donation drives for clothing, shoes and toiletries from Nestle USA employees throughout the year. 

"Dress for Success has given thousands of women the confidence to walk into a job interview, ready to kick start their career and gain economic independence that is so critical to their home life and our communities," said Joi Gordon, Chief Executive Officer of Dress for Success. "With the generous donation from the Skinny Cow brand, the women we serve can grow personally and professionally, excelling in the work place and feeling great about their accomplishments."

About The Skinny Cow Brand
So much satisfying deliciousness to choose from! The Skinny Cow  brand is a decadent portfolio of low-fat frozen snacks, including ice cream sandwiches, ice cream cones, and ice cream bars, and NEW! satisfying and luscious Skinny Cow candy  – Heavenly Crisp candy bars, Dreamy Clusters, and Divine Filled Chocolates.  Skinny Cow candies and frozen snacks don't skimp on flavor and are a great tasting, "no-trade off" alternative. With the Skinny Cow brand, you really can have it all!  For additional product news and information, visit www.SkinnyCow.com. Want to connect with other fans of the Skinny Cow brand on Facebook, Twitter, or Instagram? Log on to www.facebook.com/SkinnyCow, or follow @TheSkinnyCow on Twitter and Instagram to scoop up the latest product and flavor news, tips on eating smart, luscious offers and more. Check it out!

About Dress for Success
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 125 cities in 15 countries. To date, Dress for Success has helped more than 700,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

About Nestle USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for sixteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2012 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion.  For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

CONTACT:

Patricia Bowles

Diane McIntyre

Laurie Duffy


Skinny Cow Candy

Skinny Cow Ice Cream

Taylor


(818) 549-5817

(510) 601-4338

(704) 644-6918


Patricia.Bowles@us.nestle.com

Diane.McIntyre@us.nestle.com

lduffy@taylorstrategy.com

 

SOURCE Skinny Cow



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