No Pinching, Zooming or Squinting on New BOHAN Website
Agency uses 'responsive design' to create website that adapts to every screen
NASHVILLE, Tenn., Oct. 10, 2012 /PRNewswire/ -- BOHAN Advertising has replaced its website with one programmed to adapt automatically to every user's screen. It uses an emerging technology that formats websites to fit any browser – no matter what kind of device is used.
The technology is called responsive design, a platform that changes what is seen based on the size of the viewer's browser. One adaptable code works for all devices – now and in the future.
"That means you will have a positive, useful web experience regardless of whether you view our new site on a desktop, a laptop, a smartphone or a tablet – or any other device not yet on the market," said David Bohan , agency chairman and CEO.
For the viewer, it means no more squinting, pinching and zooming when responsive design is used.
Responsive design is an emerging technology that's only about a year old, and BOHAN is one of the first advertising and marketing agencies in the Southeast to use it.
"The BOHAN website needed a makeover, and we tapped into responsive design to show clients and others that every web experience should be a consumer-friendly experience," said Kerry Graham , agency president.
"The day is gone when an organization needs to create adaptations of its website to match various screen sizes," Graham said.
Graham cited a Google survey in which 96 percent of respondents said they have encountered websites clearly not designed for mobile devices. Fifty percent said they would patronize a business less often if its website isn't mobile-friendly – even if they like the business.
Information about BOHAN at www.BohanIdeas.com is easily viewed regardless of what device you have.
Tom Adkinson , APR
SOURCE BOHAN Advertising
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