2014

no!no!™ Hair Launches The "Design It Yourself" Contest

ORANGEBURG, N.Y., May 30, 2013 /PRNewswire/ -- PhotoMedex, Inc. (NasdaqGS and TASE: PHMD) announces the launch of the first-ever no!no! "Design It Yourself" Contest, which will give one lucky designer the opportunity to see his or her original design come to life on a no!no! Hair device.

"Our customers love no!no! Hair and we're excited to give them the opportunity to connect with their favorite hair-removal device on a personal level," said Dr. Dolev Rafaeli, CEO of PhotoMedex, Inc. and President and CEO of Radiancy, Inc. "Through this contest, we aim to empower artists and designers at every level to showcase their unique talents and elevate the design aesthetic of no!no! Hair."

Starting June 1, 2013, consumers can learn more about the contest via www.nonocontest.com and the no!no! Facebook page: www.facebook.com/NonobyRadiancy. Entries can include designs with a maximum of four colors and must be submitted using the official design template, which can be downloaded on the contest webpage.

Entries will be accepted via the webpage through July 31, 2013, after which, a panel of judges will select the top four finalists. On August 19, 2013, finalists will be announced via the no!no! Facebook page. Fans of no!no! will have the opportunity to vote for their favorite design, with the grand-prize winner announced on August 26, 2013. The winning design will be available for purchase by March 31, 2014.

no!no! Hair launched in 2007 and revolutionized hair removal by answering the ever-growing demand for professional, pain-free hair removal that can be performed in the comfort and convenience of the home. The device offers a solution to unwanted hair of all types and skin colors by instantly removing hair with no pain, no mess and no chemicals.  Based on the patented and exclusive Thermicon ™ technology, no!no! uses heat to remove hair and get weeks of lasting results, making it universally safe and effective for everyone. To date, over four million no!no! Hair devices have been sold worldwide.

ABOUT Radiancy, Inc.
Radiancy, Inc. is a leader in the medical and aesthetic skin care market. The company's core belief that everyone is entitled to quality skin care has driven them to redefine expectations in order to deliver smart skin solutions to the widest possible range of professionals and consumers. Radiancy opened its doors in 1998 with an idea and a vision – to make quality light-based skin care available to everyone. Within a few years, Radiancy revolutionized phototherapy with the introduction of Light Heat & Energy (LHE) technology, with their premier system, SpaTouch, offering a safer, more efficient photoepilation process.  By 2002 Radiancy had captured an unprecedented 37% market share and took its place as a global leader for medical and aesthetic light-based systems.  Radiancy then adapted LHE to develop a line of LHE MicroPhototherapy products. Radiancy is also the home of the no!no! family of products.

ABOUT PhotoMedex
PhotoMedex is a global skin health company providing integrated disease management and aesthetic solutions to dermatologists, professional aestheticians and consumers. The company provides proprietary products and services that address skin diseases and conditions including psoriasis, vitiligo, acne, actinic keratosis (a precursor to certain types of skin cancer) and photo damage. Its experience in the physician market provides the platform to expand its skin health solutions to spa markets, as well as traditional retail, online and infomercial outlets for home-use products. As a result of its December 2011 merger with Radiancy Inc., PhotoMedex has added a range of home-use devices under the no!no! brand for various indications including hair removal, acne treatment and skin rejuvenation. The company also offers a professional product line for acne clearance, skin tightening, psoriasis care and hair removal sold to physician clinics and spas.

This Contest is open only to legal residents of the United States, 18 years of age or older.  Entry is void in states and locales where prohibited by law.; employees, family members, or affiliates of Radiancy, PhotoMedex, Inc., or the Corporate Group may not enter.  Valid entries must be in the entrant's own name and received during the Contest Period of June 1, 2013 to July 31, 2013.   A maximum of one entry per category from each person shall be valid.  Four finalists will be selected from valid entries the week of August 5, 2013- August 16, 2013 by the marketing department at Radiancy.  Those finalists will have their design hosted on Radiancy's Facebook page from August 19, 2013- August 23, 2013.  The winner will be announced via Facebook on August 26, 2013. The winner will be determined as the result of a vote by fans of Radiancy's Facebook page.  The overall winner will receive one free no!no! hair removal kit (valued at: $270.00) and $500 in gift cards to be used for purchase at: www.neova.com. See Radiancy's Facebook page for detailed information on design requirements and contest rules.  This Contest is governed by the laws of the State of New York. 

SOURCE PhotoMedex, Inc.




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