Noosa Finest Yoghurt Expands Nationwide, Adds More Than 4,000 Retail Locations In 2012
All-Natural Aussie Style Yoghurt Becomes A U.S. Consumer Favorite, Propels Company To 260% Year-Over-Year Growth
DENVER, Jan. 15, 2013 /PRNewswire/ -- Although Noosa Finest Yoghurt is made with milk from 600 happy cows, it is consumers across the U.S. who are smiling, as the wildly popular Australian style yoghurt recently became available nationwide for the first time. In 2012, Noosa expanded into an additional 4,000 retail locations nationwide – including all Target stores – which helped propel the company to year-over-year revenue growth of 260%. Noosa has increased its shelf space in supermarkets from 200 retailers in 2010 to more than 5,000 retailers today. In addition to Target, it is available nationally at Kroger, SuperValu banners and The Fresh Market. Noosa is also sold in local markets at Whole Foods Markets, Safeway, Wegmans, Stop & Shop and Giant.
Noosa is a uniquely thick, velvety and deliciously tangy/sweet yoghurt made with all natural ingredients and has been hugely popular in the company's home state of Colorado since the first batch hit the shelves in 2010. The yoghurt is made at Noosa's plant located at Morning Fresh Dairy, a family owned and operated dairy farm, where the milk is carried just a few steps from the cow to the Noosa plant and is often used in a batch of yoghurt the same day – sometimes within minutes. Inspired by rich thick yoghurts from Greece, Noosa is blended in small batches and infused with Colorado clover alfalfa honey and all natural fruit purees.
To help meet demand for the rich, creamy Noosa goodness, in 2012 the company also began work on a state-of-the art plant expansion that will increase the size of the company's manufacturing facility by 23,000 feet. The new plant is scheduled for completion in early 2013.
"I knew I stumbled onto something great when I first tasted Noosa on a trip Down Under to visit my mum a few years ago," said Koel Thomae, co-founder of Noosa Finest Yoghurt. "Even so, we have been completely blown away by the growth we've seen here in just three short years. Noosa fans are in for more great news in 2013, when we plan to announce even more delicious flavors and new retail partners."
Thomae was hooked after just one bite after trying the yoghurt – known in Australia as Queensland Yoghurt – while on holiday. She sought out the owners of Queensland Yoghurt and proceeded to bring their family recipe to the U.S. to be manufactured and sold under the name Noosa Yoghurt. Today, Noosa is available in Honey, Blueberry, Mango and Raspberry flavors, as well as the award-winning Strawberry Rhubarb and Peach.
Noosa Yoghurt was founded in 2009 by a collective of Aussie ex-pats and Colorado natives who set out to bring the best tasting Aussie style yoghurt to the U.S. Noosa is made in small batches, set, and infused with honey to give it a delicious sweet-tart tang, and smooth, velvety texture that sets it apart from the throng. Just the right amount of all natural fruit purees, made from the best the seasonal market has to offer, are added and packed in clear tubs so you can see for yourself the lusciousness of what you're about to enjoy.
Noosa Yoghurt is now available at grocery, natural, and specialty retailers nationwide including Target, Super Target, Kroger, SuperValu banners, and The Fresh Market. Noosa is also sold locally at Whole Foods Markets, Safeway, Wegmans, Stop & Shop and Giant. Noosa is available in six flavors: Honey, Blueberry, Mango and Raspberry flavors, as well as the award-winning Strawberry Rhubarb and Peach, and is sold in 8 and 16 ounce tubs. For more information, please visit www.noosayoghurt.com and "Like" us on Facebook - https://www.facebook.com/noosayoghurt.
SOURCE Noosa Finest Yoghurt
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