North American International Auto Show Announces Partnership with MOTOR TREND "Ask the Experts" Ambassador Program

Jan 12, 2016, 11:16 ET from North American International Auto Show

DETROIT, Jan. 12, 2016 /PRNewswire/ -- The North American International Auto Show (NAIAS) has announced today that NAIAS Presenting Sponsor MOTOR TREND has partnered to provide the first-ever "Ask the Experts" Ambassador Program for the 2016 event.

Through the partnership, NAIAS will provide show visitors with an opportunity to "Ask the Experts" from MOTOR TREND's editorial staff with vehicle questions submitted through event Ambassadors using iPads from the show floor.  Attendees will also have the following options to submit questions to MOTOR TREND staff during the January 11-24 show:

  • Website: visit motortrend.com/detroit to submit a question
  • Twitter: tweet question using the hashtag #AskMT
  • Text: text question to (313) 228-3288 and editors will respond

"The car industry is back and booming with the highest sales since 2000. There is not only a spectacular array of vehicles to choose from, but tons of dizzying new features as well. We know consumers are excited and have a lot of questions, so our MOTOR TREND Ambassadors and editors will be available to help," said MOTOR TREND's editor-in-chief, Edward Loh.

In addition, NAIAS "Ask the Experts" Ambassadors will offer a wayfinding destination for show visitors.  Ambassadors will be stationed throughout Cobo Center and on the show floor, providing a one-stop resource for NAIAS and Detroit information and directions.  

"Over the two weeks of NAIAS, we see well over 800,000 people pass through the doors of Cobo Center," NAIAS Chairman Paul Sabatini said.  "We are grateful to MOTOR TREND for providing our show visitors with keen automotive insights and for welcoming attendees with a uniquely interactive way to navigate the show and the Motor City."

About MOTOR TREND       
MOTOR TREND®, a media brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The MOTOR TREND brand is composed of MOTOR TREND magazine; the award-winning website MotorTrend.com; Motor Trend OnDemand subscription video on-demand service, Motor Trend Auto Shows; Motor Trend Audio; Motor Trend en Espanol; Motor Trend India; and the renowned Motor Trend Car of the Year, SUV of the Year, Truck of the Year, Person of the Year, and Best Driver's Car awards programs.

About TEN: The Enthusiast Network  
TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, Motor Trend OnDemand subscription video on-demand service, and the world's largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

About the North American International Auto Show
Now in its 28th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. For more information, visit naias.com.

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2016 NAIAS Dates:
The Gallery – Saturday, January 9, 2016
Press Preview - Monday-Tuesday, January 11-12, 2016
Industry Preview - Wednesday-Thursday, January 13-14, 2016
Charity Preview - Friday, January 15, 2016
Public Show - Saturday-Sunday, January 16-24, 2016

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SOURCE North American International Auto Show



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