North American Mobile Sales Force Automation (SFA) Market

Sep 21, 2011, 04:31 ET from Reportlinker

NEW YORK, Sept. 21, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

North American Mobile Sales Force Automation (SFA) Market

http://www.reportlinker.com/p0236816/North-American-Mobile-Sales-Force-Automation-SFA-Market.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Mobile_Telephony

The current mobile sales force automation (SFA) market in North America is sizeable, yet at the same time is still finding its way. A consensus has formed that mobile SFA is a desirable capability; however, the market itself remains fragmented -- and feature sets, pricing strategies, and alliances can diverge dramatically among current participants. This study focuses on smartphone-based solutions, and examines current market dynamics, analyzes direct customer feedback regarding mobile SFA preferences and plans, provides user and revenue forecasts, and offers a detailed look at the current competitive landscape.

Table of Contents

Executive Summary7

Mobile SFA: An Introduction10

Research Overview11

Defining Mobile Sales Force Automation (SFA)12

Market Dynamics13

Mobile SFA Customer-facing Ecosystem14

Industry Challenges15

Market Drivers17

Key Application Trends19

Fragmented Market20

Evolving Feature Set21

High-potential Targets22

Expedited Sales Process23

Enterprise Preferences and Plans24

2011 Mobile Enterprise Applications Survey Design25

Level of Perceived Need26

Deployment Plans29

Top Barriers to Implementation31

Level of Customer Satisfaction –Current Users35

Method of Introduction –Current Users36

Level of Customization Required –Current Users37

Billing Party –Current Users38

Primary ROI Impacts –Current Users39

Revenue and User Forecasts41

Revenue, User, and Growth Forecasts for North

American Mobile SFA Market42

Revenue and User Forecasts for North American

Mobile SFA Market43

Competitive Landscape44

Competitive Environment45

AT&T46

Bell50

Rogers Wireless, Sprint, TELUS51

Verizon Wireless52

Antenna Software54

CDC Software55

Cegedim Relationship Management56

Interchange Solutions57

Maximizer Software58

Oracle59

Pyxis Mobile60

Sage61

Salesforce.com62

SAP/Sybase63

Looking Forward: Recommended Actions64

Key Issues by Stakeholder Segment65

Recommended Actions for Traditional CRM Vendors66

Recommended Actions for Standalone Application

Developers 67

Recommended Actions for Mobile Platform Providers68

Recommended Actions for Systems Integrators69

Recommended Actions for Mobile Device Manufacturers70

Recommended Actions for Wireless Carriers 71

About Frost & Sullivan72

List of Figures

Mobile Sales Force Automation (SFA) Market: Top Seven Industry Challenges (North America), 2011-2016 15

Mobile Sales Force Automation (SFA) Market: Market Drivers Ranked in Order of Impact (North America), 2011-2016 17

Mobile Sales Force Automation (SFA) Market: Application Revenue and Paying User Forecasts (North America), 2009-2016 42

Mobile Sales Force Automation (SFA) Market: Competitive Structure (North America), 2011 45

Mobile Sales Force Automation (SFA) Market: Key Offers from AT&T (North America), 2011 48-49

List of Charts

Mobile Sales Force Automation (SFA) Market: Major Solution Categories (North America), 2011 12

Mobile Sales Force Automation (SFA) Market: Customer-facing Ecosystem (North America), 2011 14

Mobile Sales Force Automation (SFA) Market: Top ROI Impacts by Company Size (North America), 2011 23

Mobile Sales Force Automation (SFA) Market: Level of Perceived Need by Country (North America), 2011 26

Mobile Sales Force Automation (SFA) Market: Level of Perceived Need by Organizational Level (North America), 2011 27

Mobile Sales Force Automation (SFA) Market: Level of Perceived Need by Company Size (North America), 2011 28

Mobile Sales Force Automation (SFA) Market: Deployment Plans by Country (North America), 2011 29

Mobile Sales Force Automation (SFA) Market: Deployment Plans by Company Size (North America), 2011 30

Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies with No Plans to Deploy by Country (North America), 2011 31

Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies with No Plans to Deploy by Organizational Level and by Company Size (North America), 2011 32

Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies That Have Plans to Introduce Within Next Three Years by Country (North America), 2011 33

Mobile Sales Force Automation (SFA) Market: Top Barriers to Implementation for Companies That Have Plans to Introduce Within Next Three Years by Organizational Level and by Company Size (North merica), 2011 34

Mobile Sales Force Automation (SFA) Market: Level of Customer Satisfaction by Country and Company Size (North America), 2011 35

Mobile Sales Force Automation (SFA) Market: Method of Introduction by Country and Company Size (North America), 2011 36

Mobile Sales Force Automation (SFA) Market: Level of Customization by Country (North America), 2011 37

Mobile Sales Force Automation (SFA) Market: Billing Party by Country (North America), 2011 38

Mobile Sales Force Automation (SFA) Market: Primary ROI Impacts by Country (North America), 2011 39

Mobile Sales Force Automation (SFA) Market: Primary ROI Impacts by Organizational Level and by Company Size (North America), 2011 40

Mobile Sales Force Automation (SFA) Market: Application Revenue and Paying User Forecasts (North America), 2009-2016 43

Mobile Sales Force Automation (SFA) Market: Key Issues by Stakeholder Segment (North America), 2011 65

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Reportlinker
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