North American Smartphone Application Storefront Market

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Jul 26, 2010, 04:00 ET

NEW YORK, July 26 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

North American Smartphone Application Storefront Market

http://www.reportlinker.com/p0234524/North-American-Smartphone-Application-Storefront-Market.html

There are two main avenues for purchasing mobile content - on-deck and off-deck services. Until now, mobile operators have offered a branded catalog of mobile content and services that could be purchased from the handset itself. This is defined as the on-deck model of mobile content distribution. In the off-deck model, subscribers could access mobile storefront that are managed independently of the mobile operators. A rich-client strategy was soon adopted in the off-deck space as well, wherein a dedicated client was used for managing access to these services. This market study primarily examines the trends in the off-deck storefront space specifically as they relate to the smart phones and next-generation operating systems.

1: Application Storefront Market Overview

1.1: Introduction and Market Overview

1.2: Definition and Market Segmentation

2: Market Dynamics

2.1: Industry Challenges

Table 1: Smartphone Application Storefront Market: Impact of Top Six Industry Challenges (North America), 2010-2016

2.1.1: Closed versus Open Strategy - Deciding the Optimum Approach is a Challenge

2.1.2: Industry Fragmentation Continues to be a Major Challenge

2.1.3: Business Models Need to Evolve to Support Emerging Services

2.1.4: Availability of Applications Based on Mobile Operating System Across Multiple App Stores is a Challenge for Industry Participants

2.1.5: Service Differentiation for App Stores will be a Challenge

2.1.6: A Cost-benefit Analysis for App Stores is Required to Manage the Growth in a Financially Prudent Manner

2.2: Market Drivers

Table 2: Smartphone Application Storefront Market: Market Drivers Ranked in Order of Impact (North America), 2010-2016

2.2.1: Mobile Advertising and Free Mobile Applications Drive Traffic

2.2.2: Next-generation Devices and Advanced Networks are Key Drivers for Market Growth

2.2.3: Social Networking and Location-based Applications, Along with Games Will Continue to Drive Downloads from a New Technology Savvy Subscriber Base

2.2.4: Innovative Applications and Ease-of-use Drive the App Store Market

2.2.5: Strong Support of Leading Industry Participants Helps the Industry

2.2.6: Operators` Acceptance of App Stores and Associated Set of Technologies is a Positive Industry Development

3: Mobile OS/App Store Profiles

Table 3: Smartphone Application Storefront Market: Primary Application Storefront Features Chart (North America), 2010

3.1: Google Android Market

3.2: Apple iPhoneOS App Store

3.3: Symbian/Nokia Ovi

3.4: RIM BlackBerry App World

3.5: Palm webOS Catalog

3.6: Windows Mobile Marketplace

3.7: Smartphone OS/Application Storefront Participant Notes

4: Strategic Analysis of the North American Smartphone Application Storefront Market

4.1: Value Chain Analysis

4.1.1: Value Chain

Table 4: Application Developers

Table 5: App Store Providers

Table 6: Platform Providers

Table 7: Mobile Operators and Device Vendors

4.2: Competitive Analysis - Independent App Stores

4.2.1: Independent App Stores

4.2.2: Mobile Operator Partnerships

4.2.3: Device Vendor (and OS Provider) Relationships

4.2.4: Other Online Portals and Mobile Publishing Platforms

4.2.5: Developer Relationship and Content Catalog

4.2.6: Conclusions

4.3: Competitive Analysis - Targeted App Stores

4.3.1: Device and OS-Targeted App Stores

4.3.2: Market Presence and Target Devices

Table 8: Smartphone Application Storefront Market: Proliferation of Devices in the Short, Medium, and Long Term for Major Industry Participants (North America), 2010-2016

4.3.3: Open Architecture, Distribution Channels, and Retail Mechanism

Table 9: Smartphone Application Storefront Market: Degree of Openness in the Short, Medium, and Long Term for Major Industry Participants (North America), 2010-2016

4.3.4: Developer Revenue Share

4.3.5: Additional Revenue Opportunity and Roadmap

4.4: Competitive Analysis - Targeted vs. Independent

4.4.1: Targeted vs. Independent Storefront Opportunity

Table 10: Smartphone Application Storefront Market: Application Storefronts Snapshot (World), 2009

5: Market Potential and Forecasts

5.1: Applications

5.2: Downloads

5.3: Revenue

6: Key Market Items and Conclusion

6.1: Summary of Key Market Items

6.2: Conclusion