North Highland Confirms Sponsorship at the Upcoming eyeforpharma Conference in April North Highland Thought Leaders to Speak at Conference

ATLANTA, March 25, 2014 /PRNewswire/ -- Global consulting firm North Highland, is pleased to announce its sponsorship and speaking participation at the 12th annual eyeforpharma Philadelphia summit being held on April 15 and April 16.  eyeforpharma is one of the leading commercial pharmaceutical summits bringing together Life Sciences and Health care professionals to learn, share and advance the industry.  "We are thrilled to be part of a conference that illustrates how the pharmaceutical industry can improve health outcomes through collaboration, innovation, and technology," said Mike Keenan, Life Sciences Lead at North Highland.  "Life Sciences and Healthcare are two strong industries that are paving the way for our future, and coming together at eyeforpharma gives us the opportunity to make a difference."

North Highland's Elizabeth Searcy, Vice President at Sparks Grove, a division of North Highland, and Peter Lammers, Life Sciences Consultant, will join a host of keynote speakers at the conference.  Their talk will focus on accelerating multi-channel maturity within the Life Sciences industry as well as actionable insights to leverage and optimize various multichannel programs.  Customers today have much more control over the buying process than marketers do, thanks to the proliferation of available channels; customers have more choices than ever when it comes to how they want to get that information.  Therefore, as the number of channels continue to rise, the need to embrace and accelerate multichannel capability will be critical to the Life Sciences industry.        

eyeforpharma provides industry-focused commentary, events, reports, and other valuable expert-driven content.  With the goal to facilitate a positive change through discussion and debate, enabling dialogue within the industry and driving the positive benefits that pharmaceuticals can offer.

About North Highland
North Highland is a global consulting firm with a proven record of enabling great returns on our clients' investment. Our high-caliber consultants offer deep experience and expertise across many diverse industries and service areas.

We specialize in solving tough business challenges, being easy to work with, and nurturing long-standing relationships with the most recognizable brands in the world. Ask any of our clients, and they'll tell you. For more information, visit www.northhighland.com.

North Highland is a proud member of Cordence Worldwide, a global management consulting partnership. Learn more at www.cordenceworldwide.com.

About Sparks Grove
Sparks Grove is a strategy and creative firm that provides marketing, communication, digital and design services. Our uncommon union of strategy and creative solves complex business problems for many of the world's leading brands. A division of global consulting firm, North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges.

For more information, please visit our website at sparksgrove.com or follow us on Twitter @sparksgrove or facebook.com/sparksgrove

Media Contact:
RebeccaLynn Schroeder
Phone: 404.460.1495
E-mail: RebeccaLynn.Schroeder@edelman.com

SOURCE North Highland



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