SYDNEY, Jan.10, 2017 /PRNewswire/ -- Jacob's Creek and Novak Djokovic are giving tennis fans a rare glimpse into the life of the international tennis champion with the launch of the 'Who Makes You' content series.
Inspired by the concept of it's not what makes you, it's who, the latest series explores the influences in Novak's life; spotlighting some of the most significant people that have contributed to Djokovic's journey.
Jacob's Creek celebrates authentic spirit and passion and has produced the intimate portraits of Novak's life to reveal the people behind the talented sportsman. The films are the third installment of the successful 'Made By' films series by Jacob's Creek, which have been viewed over 17 million times since first released in 2014.
Marko Djokovic -- a brotherly bond
The first film captures Novak's incredibly close connection with his brother Marko and the inner strength that Novak takes from their relationship.
Jelena Djokovic -- a powerful love
Reveals the impact his wife has had on him and revealing how his wife brought a new type of love to his journey, making him a better man.
His opponents -- a driving force
In the third film Novak pays tribute to his rivals and competitors, naming Federer, Nadal and Murray as direct contributors to his growth and success as a player.
Commenting on the films, Novak said, "We all have people in our lives who make us who we are. Strength, both physical and mental and the perseverance needed to push on when others give up, comes from the people, places and passions that we come across on our journeys. Working with Jacob's Creek gives me the chance to highlight the special people in my life and how they've guided my story."
Derek Oliver, Global Marketing Director of Jacob's Creek said, "Jacob's Creek celebrates authenticity, a quality that Novak embodies. The new films capture some extraordinary moments between Novak and the people who have influenced him."
Directed by Keith 'Keef' Ehrlich, the 'Who Makes You' series will be launched globally on January 10, 2017 and can be viewed here
One Green Bean
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SOURCE Jacob's Creek