Novato City Council to Vote on Alcopop-Free Zone™

Advocates Rally at Novato City Hall to end Alcopops Sales

SAN RAFAEL, Calif., Nov. 12, 2012 /PRNewswire-USNewswire/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone™ will testify tomorrow night before the Novato City Council asking them to pass a resolution supporting a voluntary end to alcopop sales in the city. After the vote, members of the group will rally in support of the Council's expected action.

(Logo: http://photos.prnewswire.com/prnh/20110727/DC41105LOGO)

What: City Council Meeting, Rally

When: Tuesday, November 13, 2012 6:30 PM

Where: Novato City Hall - 901 Sherman Avenue, Novato, CA 94945

Who: Speakers Include:

• Cheryl Paddack E.D. Novato Youth Center
• Lexi Simon, Novato Youth Council, Student
• Teri Rockas, Healthy Marin Partnership
• Bruce Lee Livingston, E.D. Alcohol Justice
• Katie Keating, Coordinator, Healthy Novato
• Maria Aguila, Community Leader

Supporters Include:       

• Albert Park Neighborhood Alliance
• Alcohol Justice
• Being Adept
• Families for Safer Schools
• Healthy Marin Partnership
• Healthy Novato
• Marin County Board of Supervisors
• Marin County Advisory Board on Alcohol & Other Drug Problems
• Marin County Dept. of Health & Human Services Prevention Hub
• Marin County Pharmacists Association
• Novato Blue Ribbon Coalition for Youth
• Novato Friday Night Live
• Novato Police Department
• Novato Youth Council
• Paradise Markets
• Perry's Deli
• Pharmacist Planning Service, Inc.
• San Rafael City Council
• Santa Margarita Neighborhood Association
• San Rafael Community Coalition
• Sober Living in Mill Valley
• Tiburon Town Council
• Twin Cities Coalition for Healthy Youth
• United Markets
• YMCA – Marin County Youth Court
• Youth Leadership Institute
• Youth for Justice

Why:    Youth-attractive alcopops, or flavored malt beverages (FMBs):       

• Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
• Are packaged in brightly-colored cans, similar to energy drinks
• Are priced low enough to effectively target underage drinkers, especially young women
• Can be shelved wherever beer is available - including convenience stores and gas stations
• Come in "binge in a can" supersized 24 oz. single-serving containers with 12 percent alcohol - the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
• Encourage underage consumption leading to serious alcohol-related harm

Media Availability: For interviews please contact Don Carney 415 459-9622 or 415-686-1356

More Information:     www.AlcopopFreeZone.us

CONTACT: Don Carney 415 459-9622
415-686-1356
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice

RELATED LINKS
http://www.AlcoholJustice.org