Novato City Council to Vote on Alcopop-Free Zone™

Advocates Rally at Novato City Hall to end Alcopops Sales

SAN RAFAEL, Calif., Nov. 12, 2012 /PRNewswire-USNewswire/ -- Youth, adults, and community organizations from across Marin County who have banded together to create an Alcopop-Free Zone will testify tomorrow night before the Novato City Council asking them to pass a resolution supporting a voluntary end to alcopop sales in the city. After the vote, members of the group will rally in support of the Council's expected action.


What: City Council Meeting, Rally

When: Tuesday, November 13, 2012 6:30 PM

Where: Novato City Hall - 901 Sherman Avenue, Novato, CA 94945

Who: Speakers Include:

  • Cheryl Paddack E.D. Novato Youth Center
  • Lexi Simon, Novato Youth Council, Student
  • Teri Rockas, Healthy Marin Partnership
  • Bruce Lee Livingston, E.D. Alcohol Justice
  • Katie Keating, Coordinator, Healthy Novato
  • Maria Aguila, Community Leader

Supporters Include:       

  • Albert Park Neighborhood Alliance
  • Alcohol Justice
  • Being Adept
  • Families for Safer Schools
  • Healthy Marin Partnership
  • Healthy Novato
  • Marin County Board of Supervisors
  • Marin County Advisory Board on Alcohol & Other Drug Problems
  • Marin County Dept. of Health & Human Services Prevention Hub
  • Marin County Pharmacists Association
  • Novato Blue Ribbon Coalition for Youth
  • Novato Friday Night Live
  • Novato Police Department
  • Novato Youth Council
  • Paradise Markets
  • Perry's Deli
  • Pharmacist Planning Service, Inc.
  • San Rafael City Council
  • Santa Margarita Neighborhood Association
  • San Rafael Community Coalition
  • Sober Living in Mill Valley
  • Tiburon Town Council
  • Twin Cities Coalition for Healthy Youth
  • United Markets
  • YMCA – Marin County Youth Court
  • Youth Leadership Institute
  • Youth for Justice

Why:    Youth-attractive alcopops, or flavored malt beverages (FMBs):       

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available - including convenience stores and gas stations
  • Come in "binge in a can" supersized 24 oz. single-serving containers with 12 percent alcohol - the equivalent of 4-5 beers and cannot be consumed responsibly by any age drinker
  • Encourage underage consumption leading to serious alcohol-related harm

Media Availability: For interviews please contact Don Carney 415 459-9622 or 415-686-1356

More Information:

CONTACT: Don Carney 415 459-9622
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice


More by this Source

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.