November BMA-Minnesota Event Challenges Attendees to Take 'NO' Out of Business Innovation

MINNEAPOLIS, Oct. 18 /PRNewswire/ -- There are many reasons innovation doesn't happen successfully in businesses. Sometimes it's because there's NO orientation or mandate to innovate. In other cases, there are NO perceived capabilities in place or NO processes for innovation. On November 4, 2010, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will explore how to remove roadblocks that hold back an organization.

Led by Mike Brown, strategist at The Brainzooming Group and author of the ebook Taking the NO Out of InNOvation, the session will offer insights on how to drive innovation in the B2B space.

"The inability to solve problems and capture opportunities in new ways can hold back any organization," said Brown, "And unfortunately, failing to adopt an innovative approach in today's business environment can lead to long-term challenges. My goal is to empower marketing professionals with the strategies that liberate business innovation from a default culture of 'no.'"

Expanding on the insight shared in his ebook, the presentation will be a guide to:

• Breaking through some of the most common NO's that block innovation
• How to identify the characteristics that create each of these situations
• Strategies to open up new possibilities to improve successes amid innovation challenges

The event will be held on Thursday, November 4, 2010, at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m.  A members-only networking event will follow immediately from 9 to 9:30 a.m.

The cost of the event is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through November 1, 2010. There will be a limited number of walk-up registrations are available.

About Mike Brown

Mike Brown is the founder of The Brainzooming™ Group, which helps make organizations more successful by rapidly expanding their strategic options and creating innovative plans they can efficiently implement. He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for strategic planning, and aligning sales, marketing, social media and communications strategies for maximum business results. Mike challenges his clients to have a more creative focus. He authors the daily Brainzooming blog on strategy, creativity, and innovation, and has been a frequent, repeat speaker for organizations associations and universities. Mike is a member of the national Business Marketing Association board.

About Business Marketing Association

Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.

SOURCE BMA-Minnesota