Novus International Celebrates World Egg Day Local and Global Activities Will Promote the Healthy and Nutritious Benefits of Eggs

ST. LOUIS, Oct. 10, 2013 /PRNewswire/ -- Friday, October 11th is World Egg Day and Novus will once again join in this annual celebration of eggs, sponsoring events all around the world that are designed to promote the health and nutritional benefits of eggs. The celebration of World Egg Day aligns perfectly with Novus's vision to help feed the world affordable, wholesome food and achieve a higher quality of life.

(Logo: http://photos.prnewswire.com/prnh/20131010/CG95117LOGO)

"We look forward to this annual opportunity to work with the International Egg Commission, as well as egg producers and organizations on both a local and global level, to promote the positive benefits that eggs have to offer," notes Michael Whitmer, Poultry Marketing Manager at Novus. "Eggs are the most affordable, protein-rich and efficient source of nutrition available and World Egg Day provides the perfect forum to promote this important message."

Novus has several activities planned to help celebrate World Egg Day including:

St. Louis, Mo., USA – Novus will be at Becky-David Elementary in St. Charles, Mo. today to share information and facts about the nutritious benefits of eggs with approximately 900 students. In addition, egg races will be held and Tim Asbridge from Rose Acre Farms, will give a presentation entitled, "From the Hen to the Grocery Store." Rose Acre is a family farm that has been producing fresh eggs since 1939.

Taiwan – Today, key members of the Novus team will gather with egg producers and feedmills in the region to talk about the "Excellent Egg and its Bright and Profitable Future."

Africa – Over the course of the week, Novus is sponsoring celebrations in six countries in Africa and will be working with local producers and government entities to discuss and promote the benefits of eggs.

For more information about Novus's World Egg Day activities and the company's ongoing efforts to promote egg nutrition, visit www.eggtruth.com.

About Novus International, Inc.
Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, CIBENZA® feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (www.stratumnutrition.com). Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit www.novusint.com.

®Novus, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ®PREVIDA is a registered trademark of TIN, Inc.  ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2013 Novus International, Inc. All rights reserved.

Contacts: Tracy Barfield
636.794.2411
tracy.barfield@novusint.com

Barbara Hansen
636.926.7436
barbara.hansen@novusint.com

SOURCE Novus International, Inc.



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