Novus International Launches Website Focused for Customers in China

SAINT LOUIS, July 28, 2014 /PRNewswire/ -- Today, Novus International officially launched a new version of its global website tailored to the needs of the China market. The site will allow customers to access innovative nutritional programs and solutions designed to solve challenges faced by the livestock, poultry, and feed industries in China.

"We care about our customers around the world and want to help them in any way we can," Samson Li, Vice President of Sales and Marketing at Novus, said. "Thinking globally and acting locally is a pillar of our customer service approach, and the content of this website reflects our experience providing solutions and services to customers in China."

The website will be available in simplified Chinese and only features regionally available products. The China site follows the successful launch of regionally focused portals for Western Europe, Eastern Europe, and Turkey & the Middle East sites.

Customers from China can visit the new localized website at

About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, CIBENZA® feed additive, MINTREX® chelated trace mineral, SANTOQUIN® feed preservative, MERA™Met aquaculture feed additive, AGRADO® feed antioxidant and many other specialty ingredients. Stratum Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements (

Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit ©2014 Novus International, Inc. All rights reserved.

Contacts: Tracy Snider

Erik Dahl
+86 21 6080 9252

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SOURCE Novus International, Inc.


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