Novus Receives 2012 New Product Innovation Award in Prebiotics PREVIDA® an innovative product with health and nutrition solutions for aqua

ST. LOUIS, Aug. 28, 2012 /PRNewswire/ -- Novus International, Inc. has been selected to receive the 2012 North American New Product Innovation Award in Prebiotics for PREVIDA®. The award is presented by Frost & Sullivan, a 50-year old global market research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies.

"Novus is proud to receive the New Product Innovation award from Frost & Sullivan," stated Thad Simons, President and CEO, at Novus. "We're equally humbled by this recognition because our mission is not to seek awards for what we do; rather it is to focus on sustainably meeting the growing global need for health and nutrition. We're excited about offering our customers the health and nutrition solutions associated with feeding PREVIDA."

Frost & Sullivan's selection of PREVIDA was the result of a decision support matrix (DSM) comprised of five criteria, including 1) Innovative Element of the Product, 2) Leverage of Leading-Edge Technologies, 3) Value Added Features/Benefits, 4) Increased Customer ROI and 5) Customer Acquisition/Penetration Potential. Frost & Sullivan concluded that PREVIDA was truly an innovative product with immense market penetration potential.

Frost & Sullivan's research philosophy originates with the CEO's 360-Degree Perspective™, which serves as the foundation of its TEAM Research™ methodology. "This unique approach enables us to determine how best-in-class companies worldwide manage growth, innovation and leadership," noted Aarthi Janakiraman, Senior Research Analyst at Frost & Sullivan. "Based on the findings of this Best Practice research, we're delighted to present the 2012 North American New Product Innovation Award in Prebiotics for Animal Health to Novus."

PREVIDA is a unique prebiotic comprised of an all-natural, hemicellulose extract that promotes intestinal health for a variety of aquatic species. The product contains a high level of soluble dietary fiber in the form of specific oligosaccharides, which have been shown to provide compelling digestive health benefits. Studies suggest PREVIDA impacts gut microflora and optimizes immune response leading to healthier, more resilient shrimp and fish.

PREVIDA was discovered by research scientists at Temple-Inland, a wood products company. After Temple-Inland assessed the nutritional profile and health benefits of the product, they reached out to Novus for its expertise in developing animal health and nutrition solutions. Novus has the exclusive global marketing and distribution rights for PREVIDA.

"PREVIDA is the first real alternative to MOS," said Dr. Francisco S. Gomes, Executive Manager Aqua Business Unit, at Novus. "For years the industry has consistently reduced the inclusion rates of MOS looking for a cost benefit. PREVIDA offers this cost benefit because it is a holistic solution."

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About Novus International, Inc.

Novus International, Inc. is headquartered in metropolitan St. Louis, Missouri, U.S.A. and serves customers in nearly 100 countries around the world. A global leader in developing animal health and nutrition solutions, Novus's products include ALIMET® and MHA® feed supplements, ACTIVATE® nutritional feed acid, ACIDOMIX® preservative premixture, ADVENT® coccidiosis control, MINTREX® chelated trace minerals, SANTOQUIN® feed preservative, MERA™MET aquaculture feed additive, AGRADO® feed ingredient and many other specialty ingredients. Arenus® ( is a division of Novus Nutrition Brands, LLC (a subsidiary of Novus International, Inc.) that focuses on developing health and dietary supplements for the equine and companion animal markets. Stratum® Nutrition, a division of Novus Nutrition Brands, LLC, focuses on human nutrition through specialty and functional ingredients for manufacturers of foods, beverages and dietary supplements ( Novus is privately owned by Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information visit

®NOVUS, ALIMET, MHA, ACTIVATE, ACIDOMIX, CIBENZA, MAAC, MINTREX, SANTOQUIN and AGRADO are trademarks of Novus International, Inc. and are registered in the United States and other countries. ®ADVENT is a trademark of Viridus Animal Health, LLC, and is registered in the United States and other countries. ®ARENUS is a registered trademark of Novus Nutrition Brands, LLC. ®STRATUM NUTRITION is a trademark of Novus Nutrition Brands, LLC, and is registered in the United States and other countries. ®PREVIDA is a registered trademark of TIN, Inc. ™MERA and SOLUTIONS SERVICE SUSTAINABILITY are trademarks of Novus International, Inc. © 2012 Novus International, Inc. All rights reserved.


   Tracy Barfield


      Larry Stoller


SOURCE Novus International, Inc.


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